TCBY and Mrs. Fields

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Founded

2000

Started franchising

2000

Industry
Food & Beverage
franchises
Sub industry
Ice Cream
franchises

Frozen yogurt and cookie franchise offering a selection of frozen yogurt flavors, toppings, and freshly baked cookies, providing a sweet treat experience.

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Initial investment

?

$134,000
 - 
$697,000

Initial franchise fee

?

$35,000

Royalty fee

?

6.00%

Advertising fee

?

3.00%

Revenue (AUV)

?

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Undisclosed

vs.

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for

Ice Cream
franchises

Operating Profit

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Undisclosed

vs.

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for

Ice Cream
franchises

Sales : Investment ratio

?

Investment Payback

?

Franchised units

?

168

+
-17%
(
-34
)
-17%
(
-34
)

vs. 2 years ago

Company-owned units

?

0

Total units

?

168

UNITS

This is how many units the franchise has in total

Franchised units
Company-owned units
Total units

2023

168

0

168

172

0

172

202

0

202

PROFITABILITY

Find how profitable this franchise is vs. industry benchmarks

TCBY and Mrs. Fields
Food & Beverage
franchises
Ice Cream
franchises

Operating Profit

?

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Undisclosed

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Franchise fees
Total investment

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Revenue (AUV)

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Gross margin

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Operating profit

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Sales : Investment Ratio

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Investment Payback (ROI)

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COMPETITORS OF

TCBY and Mrs. Fields

Franchise
Units
Growth
Initial fee
Investment
Revenue (AUV)
Gross Profit

168

+
-17%
-17%
No growth

$35,000

$134,000

-

$697,000

Undisclosed

Pro
Pro