Waxing The City Franchise Costs, Fees & Owner Salary (2023)

Waxing the City is a prominent beauty franchise specializing in facial and body waxing services for both men and women. Founded in 2003, the business began franchising in 2010 and has its headquarters in Woodbury, Minnesota. The franchise is known for its distinctive approach to waxing services, offering exclusive wax formulas and a variety of skincare, eyelash, beauty, and brow enhancement services. These unique offerings, combined with an emphasis on exceptional customer care, set Waxing the City apart from its competitors in the self-care market.

Franchisees of Waxing the City benefit from comprehensive training programs. This includes both management training and specialized training for aestheticians, ensuring consistently high standards of service. The initial investment for starting a franchise with Waxing the City encompasses various costs such as leasehold improvements, training, equipment, initial inventory, and other startup expenses.

Being a part of the Self Esteem Brands family since 2012, Waxing the City has strengthened its position in the self-care industry. This association with an established brand network adds to the franchise's appeal to entrepreneurs interested in the personal care sector.

Initial Franchise Fee

The initial franchise fee for a single Waxing Studio is $42,500. However, for veterans, the fee is reduced to $35,000. Existing franchisees not in default under existing agreements with the franchisor pay $32,500, and if they are veterans, the fee is further reduced to $30,000.

Royalty Fee

Franchisees pay a weekly royalty fee equal to the greater of $100 or 6% of Gross Revenues generated in the preceding week by the Waxing Studio.

General Advertising and Marketing Fund Contributions

Currently, franchisees contribute 2% of their Gross Revenue each month to the General Advertising and Marketing Fund.

Technology Fee

The monthly technology fee is currently $599, covering support for studio management/POS software and its updates.

Renewal Fee

For renewing the franchise agreement, the renewal fee is $6,000, which is reduced to $5,000 if the franchisor receives all signed renewal documents and the fee at least 30 days before the agreement expires.

Transfer Fee

In the case of a franchise transfer, the transfer fee is $7,500 or $12,000, depending on specific conditions outlined in the franchise agreement.

The Waxing The City franchise offers a comprehensive training program for franchisees and their teams, encompassing several key components:

Initial Training Program

• Format: The Initial Training Program, known as "New Franchisee Training," is provided in-person at the franchisor's corporate offices in Woodbury, Minnesota, in a virtual format, or at another location designated by the franchisor. The format may be a combination of these, at the franchisor's discretion.
• Content: The training covers various topics essential for operating a Waxing Studio, including Introduction to Waxing the City, IT/Operations/Construction, Human Capital, Sales/Marketing, Financial/Accounting, Procurement, and Legal/Strategic Planning.
• Participants: The Principal Operator of the business must attend and complete this training program satisfactorily before opening the Waxing Studio. If the Principal Operator is not also a Principal Owner, then a Principal Owner of the business must also complete this training.
• Cost: There is no charge for the training itself, but franchisees are responsible for all travel and living expenses incurred in attending the training.

Additional Training and Support

• Ongoing Training: Additional training for Cerologists and other staff, covering topics like teamwork, client rapport, and sales skills, is offered throughout the year in various formats and locations.
• Service Offering Training: Training programs for additional service offerings, such as Brazilian wax, brow and lash tinting, brow henna, brow lamination, lash lift, skin revelation, and other beauty enhancements are available.
• Continuing Engagement Credits: Franchisees can participate in additional training programs to enhance skills and knowledge.

The Waxing The City franchise system provides franchisees with a protected territory, but it does not offer exclusive territorial rights.

Franchisees' protected territories are defined around their locations, but the franchisor retains the right to operate or authorize others to operate Waxing the City studios or other businesses under different trademarks both inside and outside these territories. Additionally, territorial boundaries may overlap with those of other franchisees.

The Waxing The City franchise system does not allow for passive investment or absentee ownership.

Franchisees are expected to be actively involved in their franchise's operations, either through direct supervision or by appointing a Principal Operator who completes the franchisor's required training. This emphasizes hands-on management and active engagement in the franchise's daily activities.