Waxing The City Franchise Costs, Fees & Owner Salary (2023)









May 2, 2024


Waxing The City

a franchise?

Waxing The City

Waxing the City is a prominent beauty franchise specializing in facial and body waxing services for both men and women. Founded in 2003, the business began franchising in 2010 and has its headquarters in Woodbury, Minnesota. The franchise is known for its distinctive approach to waxing services, offering exclusive wax formulas and a variety of skincare, eyelash, beauty, and brow enhancement services. These unique offerings, combined with an emphasis on exceptional customer care, set Waxing the City apart from its competitors in the self-care market.

Franchisees of Waxing the City benefit from comprehensive training programs. This includes both management training and specialized training for aestheticians, ensuring consistently high standards of service. The initial investment for starting a franchise with Waxing the City encompasses various costs such as leasehold improvements, training, equipment, initial inventory, and other startup expenses.

Being a part of the Self Esteem Brands family since 2012, Waxing the City has strengthened its position in the self-care industry. This association with an established brand network adds to the franchise's appeal to entrepreneurs interested in the personal care sector.

How many

Waxing The City


are there?

In 2022, there were
outlets in
the United
States, of which
are franchises, and
are corporate-owned.

What are the

Waxing The City



Advertising fee


Initial Franchise Fee

The initial franchise fee for a single Waxing Studio is $42,500. However, for veterans, the fee is reduced to $35,000. Existing franchisees not in default under existing agreements with the franchisor pay $32,500, and if they are veterans, the fee is further reduced to $30,000.

Royalty Fee

Franchisees pay a weekly royalty fee equal to the greater of $100 or 6% of Gross Revenues generated in the preceding week by the Waxing Studio.

General Advertising and Marketing Fund Contributions

Currently, franchisees contribute 2% of their Gross Revenue each month to the General Advertising and Marketing Fund.

Technology Fee

The monthly technology fee is currently $599, covering support for studio management/POS software and its updates.

Renewal Fee

For renewing the franchise agreement, the renewal fee is $6,000, which is reduced to $5,000 if the franchisor receives all signed renewal documents and the fee at least 30 days before the agreement expires.

Transfer Fee

In the case of a franchise transfer, the transfer fee is $7,500 or $12,000, depending on specific conditions outlined in the franchise agreement.

Note: The fees presented here can be found in the Item 5 of the Franchise Disclosure Document. For a complete list of all the fees borne by the franchisee, please consult the Franchise Disclosure Document.

How much does

it cost

to start a

Waxing The City


It costs between
to start a
Waxing The City
Type of Expenditure Amount
Initial Franchise Fee $42,500
Travel and Living Expenses While Training $1,650 to $2,350
Leasehold Improvements $68,668 to $218,162
3 Months’ Rent and Security Deposit $19,620 to $26,160
Construction Management Fees $0 to $13,500
Architect/Design Fees $9,410 to $16,600
Furniture, Fixtures and Equipment $40,565 to $57,449
Office Supplies $3,500 to $4,500
Technology Package and Licenses $8,222 to $24,882
Interior & Exterior Signage $17,073 to $27,816
Initial Retail Inventory $5,744 to $6,436
Initial Waxing Supply Inventory $6,000 to $7,000
Grand Opening Advertising $25,000 to $25,000
Insurance $2,550 to $2,850
Miscellaneous Expenses $6,058 to $10,787
Additional Funds and Working Capital for First 3 Months $54,241 to $54,621
Total $310,801 to $540,613

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.


Waxing The City



to its


Waxing The City

The Waxing The City franchise offers a comprehensive training program for franchisees and their teams, encompassing several key components:

Initial Training Program

  • Format: The Initial Training Program, known as "New Franchisee Training," is provided in-person at the franchisor's corporate offices in Woodbury, Minnesota, in a virtual format, or at another location designated by the franchisor. The format may be a combination of these, at the franchisor's discretion.
  • Content: The training covers various topics essential for operating a Waxing Studio, including Introduction to Waxing the City, IT/Operations/Construction, Human Capital, Sales/Marketing, Financial/Accounting, Procurement, and Legal/Strategic Planning.
  • Participants: The Principal Operator of the business must attend and complete this training program satisfactorily before opening the Waxing Studio. If the Principal Operator is not also a Principal Owner, then a Principal Owner of the business must also complete this training.
  • Cost: There is no charge for the training itself, but franchisees are responsible for all travel and living expenses incurred in attending the training.

Additional Training and Support

  • Ongoing Training: Additional training for Cerologists and other staff, covering topics like teamwork, client rapport, and sales skills, is offered throughout the year in various formats and locations.
  • Service Offering Training: Training programs for additional service offerings, such as Brazilian wax, brow and lash tinting, brow henna, brow lamination, lash lift, skin revelation, and other beauty enhancements are available.
  • Continuing Engagement Credits: Franchisees can participate in additional training programs to enhance skills and knowledge.


Waxing The City




The Waxing The City franchise system provides franchisees with a protected territory, but it does not offer exclusive territorial rights.

Franchisees' protected territories are defined around their locations, but the franchisor retains the right to operate or authorize others to operate Waxing the City studios or other businesses under different trademarks both inside and outside these territories. Additionally, territorial boundaries may overlap with those of other franchisees.

Can a

Waxing The City


be run as

a passive


The Waxing The City franchise system does not allow for passive investment or absentee ownership.

Franchisees are expected to be actively involved in their franchise's operations, either through direct supervision or by appointing a Principal Operator who completes the franchisor's required training. This emphasizes hands-on management and active engagement in the franchise's daily activities.

Related Posts