The Little Gym Franchise Costs, Fees & Owner Salary (2023)









May 2, 2024


The Little Gym

a franchise?

The Little Gym

The Little Gym is an American chain of infant and child-oriented fitness franchise gyms owned by Unleashed Brands LLC with headquartered in BedFord, Texas.

The chain was founded by Robin Wes in 1976 in Bellevue, Washington to offer a conducive nurturing environment for children and follows the guidelines set by USA Gymnastics.

The Little Gym studios offer classes in gymnastics, dance, karate and Kindermusic to foster the enrichment and development of children ages 4 to 12 and help build the confidence and skills needed at each stage of childhood.

Franchising since 1992, The Little Gym currently operates more than 345 studios worldwide and 170 in the US.

How many

The Little Gym


are there?

In 2022, there were
outlets in
the United
States, of which
are franchises, and
are corporate-owned.

What are the

The Little Gym



Advertising fee

6% to 8.5%

Initial Franchise Fee

The initial franchise fee is $59,500. This fee is non-refundable and is payable in full when you sign the Franchise Agreement. This upfront fee is a standard charge for the rights to open and operate a "The Little Gym" franchise.

Royalty Fee

The royalty fee is the greater of 8% of Gross Sales or $2,500 per month. This is a monthly fee due on the 15th of each month, and it represents ongoing compensation to the franchisor for the continued use of the "The Little Gym" brand and system.

Marketing Fee

The marketing fee, also known as the National Advertising Fund (NAF) Contribution, is up to 2.5% of monthly Gross Sales; however, it is currently set at 1% of Gross Sales. This fee is also due monthly on the 15th, starting from the established opening date. The total obligation between NAF Contribution, Local Marketing Expenditure, and Advertising Cooperative shall not exceed 6% of Gross Sales.

Local Marketing Expenditure

The local marketing expenditure requires up to 6% of monthly Gross Sales, minus the portion designated for the NAF Contribution. This fee ensures that franchisees contribute to the marketing and promotion of their local "The Little Gym" operations.

Technology Fee

There is also a technology fee of up to $399 per month, which is subject to adjustment based on the annual increase in the Consumer Price Index or any increase passed on by third-party vendors.

Note: The fees presented here can be found in the Item 5 of the Franchise Disclosure Document. For a complete list of all the fees borne by the franchisee, please consult the Franchise Disclosure Document.

How much does

it cost

to start a

The Little Gym


It costs between
to start a
The Little Gym
Type of Expenditure Amount
Initial Franchise Fee $59,500
Start-Up Equipment and Inventory Package $58,000 to $75,000
Exterior Signage $8,000 to $15,000
Lease and Tenant Improvements $223,650 to $270,000
Furnishings, Computer Systems, Security Surveillance System, Other Equipment & Supplies $8,400 to $22,500
Architectural Fees $16,700 to $22,000
Grand Opening Marketing $20,000 to $25,000
Security Deposits and Other Prepaid Expenses $8,000 to $30,000
Training Related Expenses $17,500 to $22,500
Insurance Premiums $2,500 to $3,500
Legal, Accounting and other Professional Fees $4,000 to $11,000
Additional Funds - 3 Months $39,000 to $81,000
TOTAL $465,250 to $637,000

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.


The Little Gym



to its


The Little Gym

Virtual Training

This initial phase consists of 3 to 5 hours of online training. It is designed to give franchisees a flexible learning option that can be completed remotely.

Preparation & Homework

Franchisees are expected to dedicate 13.5 to 20 hours to study and preparation, which includes 1-2 hours per day of homework to reinforce the material learned during virtual training.

Pre-Opening Assistance

For the first The Little Gym location, the franchisor provides two to three days of pre-opening assistance and training at the franchise location without any fee. However, for subsequent locations or if additional assistance is requested, the franchisor may charge a reasonable fee, including reimbursement for out-of-pocket costs such as travel, accommodations, and meals for the trainers.

Continuing Training

Franchisees are required to attend up to 15 days per year of group training courses chosen by the franchisor, which may cost up to $500 per person per day. This does not include transportation, lodging, meals, employee wages, and other expenses incurred during all training.

Regional Training

Franchisees must attend annual regional training sessions at locations and dates determined by the franchisor. This is part of the mandatory continuing training programs provided by the franchisor to ensure franchisees are up-to-date with newly developed operating procedures.


The Little Gym




The franchise does provide a form of territory protection, but with specific conditions and limitations.

Can a

The Little Gym


be run as

a passive


The Little Gym franchise cannot be run as a passive investment.

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