Stretch Zone Franchise Costs, Fees & Owner Salary (2023)









May 2, 2024


Stretch Zone

a franchise?

Stretch Zone

Headquartered in Fort Lauderdale, Florida, Stretch Zone is the world’s largest practitioner-assisted stretching franchise, offering high-quality fitness services in the health and wellness niche. 

Stretch Zone was founded in 2004 by Jorden Gold. It uses proprietary tables and the patented Stretch Zone Stabilization System to improve mobility and muscle function.

The health and wellness company covers a wide demographic base, offering a low-cost fitness strategy and great ideas to promote healthy living. 

It uses certified staff and science-backed technology to deliver a personalized stretch experience to increase the livelihood of its clients. 

Stretch Zone started franchising in 2015 and currently the chain has over 300 studios in the US. 

How many

Stretch Zone


are there?

In 2022, there were
outlets in
the United
States, of which
are franchises, and
are corporate-owned.

What are the

Stretch Zone



Advertising fee

2% to 4%

Initial Franchise Fee

The Initial Franchise Fee for a new franchisee is $49,500 to $59,500, which is due in a lump sum upon signing the Franchise Agreement. This fee is uniform for all franchisees currently purchasing a franchise. For veteran franchisees, there is a discounted rate which, effective August 1, 2023, will be $53,550.

Royalty Fee

The Royalty Fee is 6% of Gross Revenues. This fee is deducted from ClubReady remittances twice weekly.

Marketing Fee

The Marketing Fee, which contributes to the Media Fund, starts with an Initial Contribution of $500 and then 2% of monthly Gross Revenues thereafter. This fee is also deducted from ClubReady remittances.

In addition to these primary fees, there are other significant fees mentioned:

  • Technology Fee: Currently $320 per month, which covers the use of certain technology and software required for the operation of the franchise.
  • Furniture, Fixtures, and Furnishings: You must purchase these from the franchisor, and the cost varies from $5,475 to $14,000 depending on local market conditions and the size of the franchise.

Note: The fees presented here can be found in the Item 5 of the Franchise Disclosure Document. For a complete list of all the fees borne by the franchisee, please consult the Franchise Disclosure Document.

How much does

it cost

to start a

Stretch Zone


It costs between
to start a
Stretch Zone
Type of Expenditure Amount
Franchise Fee $49,500 to $59,500
Prepaid Rent and Security Deposit $2,500 to $16,500
Leasehold Improvements $4,000 to $30,000
Architect’s and Engineer’s Fees $0 to $3,500
Furniture, Fixtures, and Furnishings $5,475 to $14,000
Computer System $1,850 to $2,699
Outdoor Signage $2,000 to $11,000
Indoor Signage and Graphics $5,500 to $8,750
Utility Deposits $200 to $800
Office and Store Supplies $1,055 to $2,000
Stretching Tables and Accessories $23,400 to $37,400
Insurance $1,750 to $2,500
Licenses and Permits $200 to $800
Attorney’s Fees $1,000 to $2,000
Accountant’s Fee $500 to $2,000
Travel, Lodging, Meals, Etc. for Initial Training $2,500 to $8,000
Initial Advertising Contribution to Media Fund $500
Pre-Grand Opening and Studio Grand Opening Plan $2,000 to $5,000
Additional Funds (3 months) $10,000 to $20,000
Total $123,930 to $226,949

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.


Stretch Zone



to its


Stretch Zone

Stretch Practitioner Training

This training is mandatory for all initial trainees and must be completed before the franchise opens. It is focused on the core service of the franchise – the stretching techniques. The frequency and details of this training are not specified in the provided excerpts.

General Managers Training

This training is specifically for the General Manager and must be completed before the franchise opens. It covers the operational aspects of running the franchise and is a prerequisite for other training modules.

Owners Training

This is intended only for Franchise Owners and must be completed in a timely manner after signing the Franchise Agreement. It focuses on the operation and management of the franchise from an owner's perspective.

Virtual Front Desk Training

All front desk employees are required to complete this training on a weekly basis. It likely covers customer service and administrative tasks related to the front desk operations.

Virtual Operations Training

The General Manager must complete this training after the General Managers Training and/or as a prerequisite for Virtual Sales Training. This occurs on a weekly basis and covers the operational management of the franchise.

Virtual Sales Training

Employees who have successfully completed Stretch Training and prerequisites, including Virtual Front Desk Training and Virtual Operations Training, must complete this to learn effective sales techniques.

On-Site Training

This training is conducted at the franchise location, preferably within the first week of operation, and covers practical aspects of the franchise operation, including stretch training, financial control, marketing techniques, and customer service.

Additional Training Programs or Refresher Courses

The franchise offers recertification training annually for all Certified Stretch Zone Practitioners during their SCORE visits. The fee for this is $2,000 per franchise regardless of the number of practitioners.


Stretch Zone




Stretch Zone does provide territory protection to its franchisees, but with specific conditions and exceptions, particularly concerning Non-Traditional Locations and other business models that the franchisor may develop.

Can a

Stretch Zone


be run as

a passive


Stretch Zone franchise is not designed to be a passive investment.

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