Pure Sweat Sauna Studio Franchise Costs, Fees & Owner Salary (2023)









May 2, 2024


Pure Sweat Sauna Studio

a franchise?

Pure Sweat Sauna Studio

Pure Sweat Sauna Studio, established in 2017 by founder Candice Bruder in Nashville, Tennessee, has carved out a unique niche in the wellness industry. The franchise  began its franchising journey in 2018. Its studios operate under two brand names: Pure Sweat + Float Studio and Pure Sweat Sauna Studio.

Pure Sweat Studios distinguishes itself by specializing in a range of wellness therapies that include infrared saunas, float therapy, and contrast therapy with a cold plunge. These services cater to an increasing public interest in self-care and wellness practices. The studios are designed to be more than just a place for health treatments; they aim to be a community hub where clients can connect, learn, and be inspired.

How many

Pure Sweat Sauna Studio


are there?

In 2022, there were
outlets in
the United
States, of which
are franchises, and
are corporate-owned.

What are the

Pure Sweat Sauna Studio



Advertising fee


Initial Franchise Fee

The franchisor charges franchisees an initial franchise fee of $45,000 due upon signing the franchise agreement.

Royalty Fee

The franchisor charges 6% of Gross Revenues, due each month based on the previous month's Gross Revenues.

Marketing Fee

The marketing fee is 2% of Gross Revenues, due each month based on the previous month's Gross Revenues.

Local Marketing Expenditure

The greater of (a) $1,000 or (b) 1% of Gross Revenues, due monthly.

Technology Fee

Estimated to be approximately $750 to $1,000 per month, not currently assessed.

Franchise Renewal Fee

This is  $5,000 due upon signing a Franchise Renewal Agreement.

Transfer Fee

The greater of 1% of the purchase price of your interest in the Franchised Business and $12,500, due at the time of transfer.

Initial Training Fee

There is an initial training fee of $7,500 due upon signing of the Franchise Agreement.

Note: The fees presented here can be found in the Item 5 of the Franchise Disclosure Document. For a complete list of all the fees borne by the franchisee, please consult the Franchise Disclosure Document.

How much does

it cost

to start a

Pure Sweat Sauna Studio


It costs between
to start a
Pure Sweat Sauna Studio
Type of Expenditure Amount
Initial Franchise Fee $45,000
Initial Training Fee $7,500 to $7,500
Travel Expenses to Corporate Training $0 to $3,500
Utility and Lease Security Deposits $3,000 to $7,000
Rent – 3 Months $0 to $21,000
Design, Architecture and Engineering $7,500 to $15,000
Leasehold Improvements $165,000 to $290,000
Furniture, Fixtures, and Equipment $90,000 to $130,000
Permits and Permit Management $3,000 to $5,000
Signage $7,500 to $12,000
Business Management System $3,000 to $5,000
Initial Marketing Spend $20,000 to $25,000
Initial Inventory $7,500 to $15,000
Professional Fees $4,000 to $6,000
Insurance - 3 Months $2,500 to $3,000
Technology Fees - 3 Months $2,250 to $3,000
Additional Funds – 3 Months $25,000 to $75,000
Total $392,750 to $668,000

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.


Pure Sweat Sauna Studio



to its


Pure Sweat Sauna Studio

The training provided by the franchisor for Pure Sweat Studios franchisees includes several key components:

Initial Training Program

  • Before the franchise business begins operations, the franchisee (or the owner) must attend and successfully complete the initial training program offered by the franchisor. This training includes both classroom and on-the-job portions. 
  • The classroom portion is provided via video conference or other technology, while the on-the-job portion is offered at one of the Pure Sweat Studio locations in Nashville, Tennessee. The franchisor has the right to reduce the duration or content of the training program for any trainee with prior experience.

Onsite Training

  • In addition to the initial training, the franchisor provides approximately 24 hours of onsite training at the franchisee's studio. This includes consultation, advice, and training during the period 2 weeks before or after the studio opening.

Additional Training and Consulting Services

  • The franchisor may offer additional training and consultation upon the franchisee’s request. Additional training programs may be designated as mandatory or optional, and the franchisor may charge a reasonable fee for these services.


Pure Sweat Sauna Studio




The Pure Sweat Studios franchise provides territory protection for its franchisees. The franchisor designates a protected territory for each franchisee based on market variables such as population and demographics. 

This territory is protected in the sense that the franchisor will not operate or grant rights to others to operate a Pure Sweat Studio business within it, as long as the franchisee is not in default of their agreement.

Can a

Pure Sweat Sauna Studio


be run as

a passive


The Pure Sweat Studios franchise emphasizes the need for personal participation in the operation of the franchise. 

The franchisee, or their appointed manager, is required to be actively involved in the day-to-day management of the franchise. This requirement suggests that the franchisor does not support a purely passive investment approach for franchisees.

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