Pure Barre Franchise Costs, Fees & Owner Salary (2023)

INVESTMENT

$265,000

-

$419,000

LOCATIONS

615

Tanya

Updated

May 2, 2024

Is

Pure Barre

a franchise?

Yes,
Pure Barre
currently
accepts
franchise
applications

Pure Barre is an American chain of health clubs franchise owned by Exponential Fitness LLC, headquartered in Irvine, California.

The franchise was founded in 2001 as a pioneer in boutique fitness. It specializes in barre, which combines ballet exercises, Pilates movements, and yoga stretches. It operates studios that provide indoor Pure Barre classes under the "Pure Barre" brand.

As one of the largest barre brands in the country, Pure Barre began franchising in 2009 and now has more than 600 units in the US and Canada.

How many

Pure Barre

franchises

are there?

In 2022, there were
615
outlets in
the United
States, of which
615
are franchises, and
0
are corporate-owned.

What are the

Pure Barre

franchise

fees?

Advertising fee

2.00%

Initial Franchise Fee

The initial franchise fee for a Pure Barre franchise is $60,000. This fee is required to secure the rights to operate a Pure Barre studio under the brand's system.

Royalty Fee

Franchisees are required to pay a royalty fee, which is 7% of the studio's gross sales. This ongoing fee is a common practice in franchising, where the franchisor receives a percentage of the revenue generated by the franchisee.

Marketing Fee

In addition to the royalty fee, franchisees must contribute to a marketing fund. The marketing fee is 2% of the studio's gross sales. This fee is used for brand promotion and advertising efforts that benefit all franchisees.

Note: The fees presented here can be found in the Item 5 of the Franchise Disclosure Document. For a complete list of all the fees borne by the franchisee, please consult the Franchise Disclosure Document.

How much does

it cost

to start a

Pure Barre

franchise?

It costs between
$265,000
and
$419,000
to start a
Pure Barre
franchise.
Type of Expenditure Amount
Initial Franchise Fee $60,000
Initial Training Program Fees $0 - $0
Travel & Living Expenses While Training $0 to $3,000
Real Estate/Lease and Professional Fees $15,800 to $37,000
Net Leasehold Improvements $38,500 to $200,000
Signage $7,500 to $17,000
Insurance $1,050 to $2,500
Initial FFE Package $24,800 to $36,800
Pre-Sale and Soft Opening Retail Inventory Package $15,000
Computer System and Related Components $2,500 to $3,500
Audio/Visual Equipment $15,000
Initial Marketing Spend, including amounts on Opening Support Program $15,000 to $25,000
Instructor Training Fees $11,300
Music and Technology Fees $1,395
Additional Funds – 3 months $10,000 to $60,000
Total Estimated Initial Investment $217,845 to $487,495

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.

Does

Pure Barre

provide

training

to its

franchisees?

Yes,
Pure Barre
provides
training

Initial Training Program

This program is designed for franchisees and their designated managers. It includes a combination of classroom and on-the-job training. The on-the-job training, known as the "Practical Teaching Application," typically takes between 40 to 50 hours.

The training is conducted at the corporate headquarters or other designated locations and may also be available remotely. The training schedule may vary depending on the availability of new franchisees.

Pure Barre Classic Training Program

Every instructor providing approved services at a franchisee's studio must complete the Pure Barre Classic Training Program before they start teaching. This program covers the Pure Barre concept, class planning, teaching skills, basic anatomy, musicality, and choreography. The franchise may assess a Training Fee for participation in this program.

Additional Instructor Training

Within 12 months of completing the Pure Barre Classic Training, instructors must also complete additional training, which includes classes and instruction under the PURE EMPOWER™ and PURE REFORM™ marks. Franchisees must ensure that they subscribe to ongoing Subscription Instructor Training, which is provided online.

Does

Pure Barre

provides

territory

protection?

Pure Barre franchise does provide territory protection to its franchisees.

Can a

Pure Barre

franchise

be run as

a passive

investment?

Pure Barre franchise may not be suitable as a purely passive investment.

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