Planet Fitness Franchise Costs, Fees & Owner Salary (2023)

Initial Franchise Fee

The Initial Franchise Fee for a Planet Fitness franchise varies. It is part of the total investment necessary to begin operation, which ranges from $1,515,000 to $3,783,000 if you finance your equipment.

This includes $61,000 to $342,000 that must be paid to the franchisor or its affiliate. If you choose to purchase your equipment, the total investment necessary ranges from $2,331,000 to $5,141,000, including $434,000 to $1,060,000 that must be paid to the franchisor or its affiliate.

Royalty Fee

The Royalty Fee is 7% of the total gross monthly and annual membership fees payable to you via EFT Dues Draft. This fee is paid monthly and annually.

Marketing Fee

The Marketing Fee is not explicitly stated in the provided excerpts. However, it is mentioned that franchisees are required to spend on marketing expenses. For instance, in the fiscal year ended December 31, 2022, the required marketing expenses for corporate clubs ranged from $69,503 to $147,828 depending on the club's performance tier.

Additional Fees

• Area Development Fee: If you sign an Area Development Agreement, you must develop one or more Planet Fitness facilities and will pay an Area Development Fee of $10,000 per planned location (Page 1).
• Successor Franchise Fee: If you want to renew your franchise and Planet Fitness agrees to grant a successor franchise, you pay a successor franchise fee equal to fifty percent (50%) of the initial franchise fee, not exceeding $40,000.

Owner Orientation

• Duration: 14 hours of classroom training.
• Content: This phase includes an introduction to the Planet Fitness philosophy and vision, the Planet Fitness story, and ongoing operations.
• Location: Franchisor headquarters in New Hampshire and a Planet Fitness business selected by the franchisor.

Pre-Sale and Operations Training

• Duration: 20 hours of classroom training and 20 hours of on-the-job training.
• Content: This phase focuses on day-to-day operations, pre-sale, and grand opening procedures.
• Location: Franchisor headquarters in New Hampshire and a Planet Fitness business selected by the franchisor.

Additional Workshops

• Duration: 40 hours of classroom training.
• Content: Workshops on staffing and management.
• Location: Franchisor headquarters in New Hampshire and a Planet Fitness business selected by the franchisor.

Regional Manager Workshops

• Duration: 16 hours of classroom training.
• Location: Franchisor headquarters in New Hampshire and a Planet Fitness business selected by the franchisor.

Planet Fitness University eLearning Platform

• Duration: 8 hours.
• Content: Mandatory registration for all Responsible Owners, Approved Operators, and managers.
• Location: E-Learning courses offered remotely at no cost to the franchisee.

Point of Sale (POS) System Training

• Duration: 1 day of on-site training.
• Fees: Approximately $800 per day, per person.
• Content: Training provided by the designated POS vendor for personnel on the POS System.

Planet Fitness Franchise does not offer territory protection.

Franchisees are expected to be actively involved in the management and operation of their Planet Fitness franchise, making it unsuitable as a purely passive investment.