Massage Heights Franchise Costs, Fees & Owner Salary (2023)









April 11, 2024


Massage Heights

a franchise?

Massage Heights

Massage Heights is a well-established franchise in the wellness and therapeutic massage industry, founded in 2004 by Shane Evans and Wayne Evans and headquartered in San Antonio, Texas, USA.

What truly sets Massage Heights apart is its commitment to providing highly personalized massage and skincare experiences tailored to each client's unique needs and preferences. This customization ensures that clients receive treatments that are not only effective but also aligned with their specific wellness goals, whether it's relaxation, pain relief, or stress reduction.

With a team of highly trained therapists and a holistic approach to well-being, Massage Heights has become a trusted destination for those seeking comprehensive and rejuvenating therapeutic services. As a leader in the wellness sector, Massage Heights prioritizes the physical, mental, and emotional wellness of its clients.

How many

Massage Heights


are there?

In 2022, there were
outlets in
the United
States, of which
are franchises, and
are corporate-owned.

What are the

Massage Heights



Advertising fee

3% to 6%

Initial Franchise Fee

The Initial Franchise Fee for the first MH Franchise purchased was $49,500 per unit, except for a discounted rate of $24,750 for a second unit purchased by one franchisee.

Technology Fee

A monthly Technology Fee of $550 is charged, beginning the first month after the franchisee opens the MH Business.

Transfer Fees

The License Transfer Fee is 25% of the then-current Initial Franchise Fee or $10,000 if not offering franchises for sale, with a $1,000 non-refundable deposit.

Renewal Fees

The Renewal Fee is 25% of the then-current Initial Franchise Fee or $10,000 if not offering franchises for sale.

Note: The fees presented here can be found in the Item 5 of the Franchise Disclosure Document. For a complete list of all the fees borne by the franchisee, please consult the Franchise Disclosure Document.

How much does

it cost

to start a

Massage Heights


It costs between
to start a
Massage Heights
Type of Expenditure Amount
Initial Franchise Fee $49,500
Retreat Development Package $55,000 to $63,000
Utility and Security Deposits $3,500 to $6,500
Leasehold Improvements and Professional Design Fees $256,000 to $286,000
Exterior Signage $7,500 to $10,000
Equipment $3,050 to $6,100
Technology System $32,000 to $40,000
Software Setup Fee $500 to $500
Facial Services Expenses $4,500 to $5,000
Business Licenses and Permits $150 to $2,100
Professional Fees $1,000 to $8,000
Initial Training Expenses $3,500 to $3,500
Initial Advertising Program $25,000 to $25,000
Additional Funds- 3-months $36,000 to $49,000
Total Estimated Initial Investment $477,200 to $554,200

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.


Massage Heights



to its


Massage Heights

Massage Heights provides various training programs to franchisees. Here's an overview of the types of training offered:

Initial Training Program

  • The Initial Training Program is provided for up to four people, including the franchisee (or Managing Owner if the franchisee is an entity), the franchisee’s initial Designated Retreat Director, and the franchisee’s initial Lead Massage Therapist.
  • This program usually takes place at the franchisor's headquarters in San Antonio, Texas, but it may also be held at the franchisee’s location, elsewhere, or through an online platform.
  • The training includes System guidelines, procedures, methods of operation, advertising and sales techniques, promotional ideas, marketing plans, customer relations, quality standards, and practical experience in operating a MH Business.

Additional Training and Support

  • Transfer Training Program: Offered if the MH Business was already open and operating on the Effective Date. This includes online and in-person training courses.
  • Ongoing training sessions: Mandatory for licensees to attend, covering various operational aspects and updates in the system.


Massage Heights




Massage Heights provides territory protection to franchisees, but it is not exclusive. Franchisees are granted a specific geographic area, typically a 1.5-mile radius around their Retreat.

However, they may still face competition from other franchisees, outlets owned by the franchisor, or other brands controlled by the franchisor. The franchisor reserves the right to operate and license businesses outside the franchisee's designated territory.

Can a

Massage Heights


be run as

a passive


The franchisor does not allow for passive investment. The franchise requires active participation in the operation of the MH Business, either by the franchisee directly or by a designated managing owner if the franchisee is an entity. The franchise mandates personal participation in the operation of the MH Business.

This is required either directly by the franchisee or by a designated managing owner if the franchisee is an entity. The franchise agreement specifies the need for a Designated Retreat Director who must be actively involved in the daily operations of the MH Business.

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