Marco’s Pizza Franchise Costs, Fees & Owner Salary (2023)









May 2, 2024


Marco’s Pizza

a franchise?

Marco’s Pizza

Marco's Pizza, founded in 1978 by Pasquale "Pat" Giammarco in Oregon, Ohio, just outside of Toledo, has grown into one of America's fastest-growing pizza brands. With a deep-rooted history that traces back to Giammarco's Italian origins in Sulmona, Italy, Marco's Pizza prides itself on its commitment to quality, authenticity, and the traditional art of pizza making.

This dedication has propelled Marco's Pizza to remarkable growth, across 33 states, Puerto Rico, and the Bahamas, making it the nation's fifth-largest pizza brand in terms of systemwide sales.What sets Marco's Pizza apart is its unwavering dedication to authenticity and quality ingredients, distinguishing it from other major pizza franchises. As the only chain among the big five pizza franchises founded by a real Italian, Marco's emphasizes the use of fresh, high-quality ingredients.

From hand-chopping vegetables to using a blend of several types of pepperoni and sweet Italian sausage that resembles meatballs, Marco's Pizza ensures that each pizza is a reflection of true Italian craftsmanship. The brand's commitment to making dough from scratch daily and crafting sauce in-store from a specially crossbred tomato variety underscores its pursuit of delivering an "Ah!thentic" Italian pizza experience. Marco's Pizza's franchise model has been instrumental in its expansion, with the brand recently crossing the $1 billion annual systemwide sales milestone.

The company's growth trajectory is not just a testament to its product quality but also to its people-first culture, which has been pivotal in achieving strong performance figures. Marco's Pizza seeks growth-minded franchisees to join its accelerating brand, offering support in key areas such as financing, growth incentives for multi-unit operators, real estate, design, and construction.

How many

Marco’s Pizza


are there?

In 2022, there were
outlets in
the United
States, of which
are franchises, and
are corporate-owned.

What are the

Marco’s Pizza



Advertising fee


Initial Franchise Fee ($25,000 - $30,000)

The initial franchise fee for Marco’s Pizza ranges between $25,000 and $30,000. This fee grants the franchisee the right to operate a single Marco’s Pizza location under the brand's guidelines and standards.

Royalty Fee (5.5% of Net Royalty Sales)

Franchisees are required to pay a royalty fee of 5.5% of their Net Royalty Sales. This fee is for the ongoing support and services provided by the franchisor, including the use of the Marco’s Pizza brand name.

Advertising Fee (7% of Net Royalty Sales)

Franchisees must spend a minimum of 7% of their Net Royalty Sales on advertising, marketing, and promotional programs. This includes:

  • Brand Development Fund (1% of Net Royalty Sales): This fund is dedicated to the overall brand development of Marco’s Pizza.
  • National Advertising Fund (4% of Net Royalty Sales): Contributions to this fund are used for national advertising campaigns to promote the brand.
  • Local Store Marketing (2% of Net Royalty Sales): If franchisees are not required to participate in any other Geography-Based Advertising Fund or Ad Co-op, they will need to allocate the remaining 2% of their Net Royalty Sales for local store marketing.

Other Notable Fees:

  • Additional Training ($1,000 per person): This fee applies if additional training is required.
  • Replacement Designated Franchise Operator Training ($5,000 per person): This fee is charged for the training of a replacement designated franchise operator.
  • Interest and Additional Expense Fee on Late Payments (1.5% per month): If payments are late, an interest fee of 1.5% per month is charged, along with an additional expense fee of 5% of the amount due for any amounts not paid within 10 business days of the due date.

Note: The fees presented here can be found in the Item 5 of the Franchise Disclosure Document. For a complete list of all the fees borne by the franchisee, please consult the Franchise Disclosure Document.

How much does

it cost

to start a

Marco’s Pizza


It costs between
to start a
Marco’s Pizza

The total investment is estimated to be between $286,852 and $805,927.

Type of Expenditure Amount
Initial Franchise Fee $25,000
Real Property $6,000 - $18,666
Equipment, Fixtures $97,725 - $175,000
Point of Sale Computers $19,000 - $21,000
Credit Card Processing $6,175
Leasehold Improvements $65,000 - $400,000
Signage $3,000 - $15,000
Opening Inventory $7,000 - $11,000
Small Supplies $14,200 - $18,500
Deposits, Pre-Paid Expenses $2,500 - $6,000
Business Licenses $500 - $3,000
Insurance $2,366 - $16,500
Training Expenses $3,150 - $10,150
Miscellaneous Expenses $500 - $5,000
Architectural and Engineering $8,000 - $15,000
Technology Fee $336
Delivery Area, streets database for POS $500
Brand Launch Program $15,500 - $25,500
Store Technology Infrastructure System $800 - $2,400
Menu Boards $600 - $1,200
Additional Funds (3 months) $9,000 - $30,000
Total $286,852 - $805,927

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.


Marco’s Pizza



to its


Marco’s Pizza

Marco's Pizza has a comprehensive training program. Here's a breakdown of the training process:

Initial Training Program:

  • The Designated Franchise Operator, who is responsible for managing the store, must be proficient in English (reading, writing, and speaking).
  • Before opening the store, the Designated Franchise Operator is required to complete Marco's Pizza's initial training program.
  • This program spans eight weeks and is conducted at Marco's training center, known as "Marco’s University", located in Toledo, Ohio.
  • Additionally, training is provided at a certified training store, chosen based on Marco's discretion.

Continuous Training:

  • Upon opening the store, franchisees must implement and maintain a continuous training program for their employees.


Marco’s Pizza




Except for this territorial protection, you will not receive an exclusive territory. You may face competition from other franchisees, from outlets that Marco’s Pizza owns, or from other channels of distribution or competitive brands that Marco’s Pizza controls.

During the franchise term, Marco’s Pizza will not operate, nor grant anyone but you the right to operate, a Marco’s Pizza Store in your Area of Responsibility, except with respect to Special Venues.

However, Marco’s Pizza and other franchisees may operate and license others to operate Stores at any location outside the Area of Responsibility, regardless of their proximity to the Area of Responsibility or the Permitted Location or their actual or threatened impact on sales at the Franchised Business.

Can a

Marco’s Pizza


be run as

a passive


For Marco's Pizza, franchisees must ensure that each store is under the direct on-premises supervision of a manager at all times the store is open for business. The Designated Franchise Operator, who is responsible for supervising all store managers, must also supervise the on-premises store operation management duties.

If the franchisee is a corporation, partnership, or limited liability company, each owner holding 5% or more of the entity must complete certain obligations as outlined in the Franchise Agreement.

At least one Designated Franchise Operator must devote their entire working time, which must be no less than 40 hours per week, to the on-site management and supervision of the Store.

While franchisees can employ store managers to direct the daily operations, the Designated Franchise Operator must oversee the Store Manager.

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