Just Love Coffee Cafe Franchise Costs, Fees & Owner Salary (2023)









April 11, 2024


Just Love Coffee Cafe

a franchise?

Just Love Coffee Cafe

Just Love Coffee Cafe was founded in 2009, initially as an online coffee service aimed at supporting families seeking to adopt children. This unique beginning set the stage for what would evolve into a comprehensive coffee shop franchise, combining a passion for quality coffee with a strong commitment to community support and involvement​​.

The headquarters of Just Love Coffee Cafe is not explicitly mentioned in the provided information, but the brand has a significant presence in the Nashville, Tennessee area, where it has multiple locations. This regional footprint suggests a strong operational base in or around this area.

The franchise model for Just Love Coffee Cafe was developed after the initial success of its coffee shops, with the first store opening in 2011 and the franchise system being established after refining the business model and food program by 2014. This strategic approach allowed Just Love Coffee Cafe to ensure the viability and attractiveness of its franchise offering​​.

Just Love Coffee Cafe prides itself on its specialty coffee and hand-roasted beans, recognized in competitions and available in retail locations like Whole Foods and Fresh Market. Their commitment to quality extends to a full breakfast and lunch menu, making them stand out from traditional coffee-only shops​​.

How many

Just Love Coffee Cafe


are there?

In 2022, there were
outlets in
the United
States, of which
are franchises, and
are corporate-owned.

What are the

Just Love Coffee Cafe



Advertising fee


Initial Franchise Fee

The initial franchise fee for an individual Just Love Coffee Cafe franchise is $39,000 for the first restaurant. Additional locations owned by the same franchisee have a franchise fee of $25,000 each, paid in a lump sum when the franchise agreement is signed.

Royalty Fee

The royalty fee is 6% of Gross Sales, payable monthly through Electronic Funds Transfer.

System Development Fee

Up to 3% of Gross Sales; currently set at 2% of Gross Sales.

National Convention Registration Fee

The current registration fee is $500 per person, billed before attending the national convention.

Local Advertising

Franchisees must spend a minimum of $1,000 or 2.5% of Gross Sales, whichever is greater, per month on local advertising.

Grand Opening Program

A minimum of $5,000 must be spent on the Grand Opening advertising campaign, payable up to 60 days before opening.

Note: The fees presented here can be found in the Item 5 of the Franchise Disclosure Document. For a complete list of all the fees borne by the franchisee, please consult the Franchise Disclosure Document.

How much does

it cost

to start a

Just Love Coffee Cafe


It costs between
to start a
Just Love Coffee Cafe
Type of Expenditure Amount
Franchise Fee $39,000
Grand Opening Program $5,000
Travel & Living Expenses for Training $4,000 - $8,000
1 to 2 Months’ Rent Payment $3,500 - $15,000
Leasehold Improvements $250,000 - $400,000
Architectural and Engineering $23,000 - $26,000
Furniture, Fixtures, Equipment and Supplies $90,000 - $130,000
Digital Menu Boards $6,000 - $7,000
Exterior Signage $4,000 - $10,000
Point-of-Sale System $3,000 - $4,000
Pre-Opening Inventory & Supplies $9,000 - $15,000
Security Deposits (Utilities) $1,000 - $2,000
Legal, Accounting & Licenses $1,000 - $4,000
Insurance $4,000 - $6,000
Employees’ Salaries - 2 Months $7,000 - $10,000
Additional Funds (3 months) $20,000 - $30,000
Total $469,500 - $711,000

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.


Just Love Coffee Cafe



to its


Just Love Coffee Cafe

The franchisor provides a comprehensive training program for Just Love Coffee Cafe franchisees, which includes both classroom instruction and on-the-job training. The training is designed to prepare franchisees and their key personnel for the day-to-day operations of the restaurant, covering various aspects of the business, including orientation, point-of-sale systems, store setup, marketing, customer service, meeting services, scheduling, hiring, administration, food ordering, inventory management, and coffee ordering.

Key Components of the Training Program:

  • Orientation: Introduction to the franchise system and its operations.
  • Point-of-Sale (POS) System: Training on how to use the POS system for efficient customer transactions.
  • Store Setup and Operating Standards Review (OSR): Guidance on setting up the store and understanding the operating standards.
  • Marketing: Strategies for promoting the business, attracting customers, and driving sales.
  • Customer Service: Techniques for ensuring customer satisfaction and maintaining high service standards.
  • Services Meetings: Operational meetings to discuss service protocols and improvements.
  • Scheduling and Hiring: Best practices for staffing, scheduling, and employee management.
  • Administration/Office Management: Administrative duties, bookkeeping, and office management.
  • Food Ordering and Inventory: Efficient management of food orders and inventory to minimize waste and ensure freshness.
  • Coffee Ordering and Roasting: Specialty training for ordering and roasting coffee, a critical aspect of the coffee cafe business.

The initial training is conducted over a two-week period, comprising 38 hours of classroom instruction and 73 hours of on-the-job training. This schedule is subject to adjustment based on the attendees' prior experience, education, and diligence. The training is supervised by experienced personnel with extensive backgrounds in training, operations, and franchise development within the coffee cafe and broader franchise industry.


Just Love Coffee Cafe




The Just Love Coffee Cafe franchise does not provide franchisees with an exclusive territory. Franchisees may encounter competition from other franchisees, company-owned outlets, or other distribution channels or competitive brands controlled by the franchisor. The franchise is granted for a specific location, referred to as the "Site," which must be approved by the franchisor and will be located within a "Primary Area."

While the franchisor agrees not to grant a franchise for or operate a Just Love Coffee Cafe from a fixed location within a franchisee's Primary Area as long as the franchisee complies with the Franchise Agreement, no territorial rights beyond the right to operate at the approved Site within the Primary Area are granted.

This means that franchisees do not have protected territories that prevent the franchisor from selling or distributing competitive products through alternative channels or from engaging in other business ventures within the same area.

Can a

Just Love Coffee Cafe


be run as

a passive


Just Love Coffee requires franchisees to be actively involved in the day-to-day operations of their franchises. Specifically, the document states that franchisees must "at all times faithfully, honestly and diligently perform their obligations under any Franchise Agreement, continuously exert your best efforts to promote and enhance Just Love Coffee Cafe Businesses".

Franchisees are expected to be hands-on in managing their cafes, ensuring they meet the franchisor's standards and actively work towards the business's success. Further, the document restricts franchisees from engaging in any other business or activity that conflicts with their obligations to operate the Just Love Coffee Cafe in compliance with the Franchise Agreement.

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