Jazzercise Franchise Costs, Fees & Owner Salary (2023)









April 11, 2024



a franchise?


Jazzercise, a name synonymous with the fusion of jazz dance and exercise, has been a vibrant presence in the fitness industry since its inception by Judi Sheppard Missett in 1969. Originally started as a dance class, Jazzercise evolved into a global fitness franchise, blending dance with Pilates, yoga, kickboxing, and strength training to create a high-intensity, full-body workout.

Each 55-minute session is designed to burn up to 800 calories, promoting long, lean muscles and an undeniable mood boost, all while keeping the workouts fresh and engaging to prevent boredom and plateauing.

Headquartered in Carlsbad, California, Jazzercise began franchising in 1982, marking a significant step in its journey to becoming a leading dance fitness brand. This expansion allowed it to spread its unique blend of fitness and dance across the globe, creating a community that not only focuses on physical well-being but also fosters a sense of belonging and achievement among its members.

Jazzercise distinguishes itself through its commitment to community and wellness. Beyond its fitness classes, the company has been involved in philanthropic efforts, raising over $28 million for various causes and actively combating childhood obesity through the Kids Get Fit program. These initiatives underscore Jazzercise's philosophy of giving back and using fitness as a platform for positive change, making it more than just a workout but a movement that enriches lives.

How many



are there?

In 2022, there were
outlets in
the United
States, of which
are franchises, and
are corporate-owned.

What are the




Royalty fee

10% to 20%

Advertising fee


Initial Franchise Fee

The initial franchise fee for a Jazzercise franchise is $1,250.00. This fee is payable as follows: at least fifty percent (50%) on the Monday prior to the Initial Training Program, and the remaining balance, if any, via automatic payment deduction thirty (30) days after the franchisee completes the Initial Training Program. This fee is non-refundable except under specific conditions related to the Initial Training Program.

Continuing Fee (Royalty Fee)

The continuing fee, which is essentially the royalty fee, is equal to ten percent (10%) of Gross Customer Enrollment Fees paid to the franchisee during each calendar month with respect to children’s programs, special events, and personal touch programs, and twenty percent (20%) of all Gross Customer Enrollment Fees paid each calendar month with respect to all other programs conducted pursuant to the agreement. This fee is not refundable under any circumstances.

Marketing Fee

The marketing fee is not specified in the provided quotes. However, franchisees are required to contribute to a marketing fund, the amount of which is to be designated by the franchisor. This fee is part of the franchisee's obligations, but the exact amount or percentage is not detailed in the provided sections of the document.

Other Notable Fees

  • Insurance: The cost of annual premium for liability insurance coverage may range from $225.00 to $325.00, or higher.

Note: The fees presented here can be found in the Item 5 of the Franchise Disclosure Document. For a complete list of all the fees borne by the franchisee, please consult the Franchise Disclosure Document.

How much does

it cost

to start a



It costs between
to start a
Type of Expenditure Amount
Initial Franchise Fee $1,250
Insurance $225 to $325
Equipment $1,710 to $4,800
Music $25 to $35
Marketing and Advertising $555 to $6,495
Security Deposits $0 to $10,000
Miscellaneous Opening Costs $150 to $250
Additional Funds - 3 Months $0 to $17,570
Total $3,915 to $40,725

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.





to its



Initial Training Program

This program includes instruction and training in physiology and fitness, choreographed routines, business procedures, and the conduct of Jazzercise classes. All or part of the Initial Training Program may be conducted remotely online.

Franchisees must complete this program within six (6) months after the date of the agreement to the franchisor's satisfaction. Franchisees are not charged an additional fee for the Initial Training Program. However, they are responsible for all travel and living expenses incurred in connection with this training.

Refresher and Additional Training

Franchisors may require franchisees to attend refresher and additional training courses for up to five (5) days per year. This is particularly the case if the franchisor deems it necessary or appropriate. The franchisor may designate the location for such training. Franchisees are responsible for all travel and living expenses related to these training sessions.

Periodic Advice and Consultation

Franchisors provide continuous training and support for the franchisee's business, including the maintenance and updating of The Studio to assist franchisees in operating the Jazzercise Dance Fitness Program. This ongoing service is part of the franchisor's commitment to periodic advice and consultation.






Jazzercise franchise does not offer exclusive territories to its franchisees.

Can a



be run as

a passive


Jazzercise franchise may not be suitable for a passive investment. Active management and oversight appear to be necessary for the successful operation of the franchise.

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