Hammer & Nails Franchise Costs, Fees & Owner Salary (2023)









April 11, 2024


Hammer & Nails

a franchise?

Hammer & Nails

Hammer & Nails is a unique franchise that has redefined the traditional barbershop experience by specializing in grooming services specifically designed for men. Founded by Michael Elliot in Los Angeles, California, in 2013, Hammer & Nails has since gained recognition in the grooming and self-care industries.

The franchise began franchising, offering entrepreneurs the opportunity to be part of a brand known for its focus on providing premium grooming services tailored to men's needs.At Hammer & Nails, clients can indulge in a wide range of services, including manicures, pedicures, haircuts, shaves, and facial treatments.

What sets Hammer & Nails apart from its competitors is its commitment to creating a masculine and relaxing atmosphere, featuring custom leather chairs, individual TV screens, and complimentary beverages. The franchise aims to provide a haven where men can escape, unwind, and receive personalized grooming services in a comfortable setting.

How many

Hammer & Nails


are there?

In 2022, there were
outlets in
the United
States, of which
are franchises, and
are corporate-owned.

What are the

Hammer & Nails



Advertising fee

2% plus $1,500 per month

Initial Franchise Fee

The initial franchise fee is $49,950, payable in one lump sum upon signing the Franchise Agreement. This fee is considered fully earned and non-refundable upon receipt.

Royalty Fee

The royalty fee is 6% of Gross Sales, collected twice a month, with a minimum of $1,500 per month. The franchisee is required to pay this fee via electronic funds transfer.

Advertising Fee

The continuing periodic advertising fee is equal to 2% of the franchise's Gross Sales for the preceding period. The payment of this fee is due on the 1st and the 16th day of each month.

Technology Fee

The monthly technology fee is currently $750, which may be increased to $1,000 per month upon 30 days’ prior written notice. This fee is due on the first day of each month.

Lease or Rent Fee

Lease expenses for 3 months range between $21,000 and $36,000. Other associated costs such as leasehold improvements and furniture/fixtures also apply.

Grand Opening Fee

The Grand Opening Contribution requires franchisees to spend between $15,000 to $20,000.

Note: The fees presented here can be found in the Item 5 of the Franchise Disclosure Document. For a complete list of all the fees borne by the franchisee, please consult the Franchise Disclosure Document.

How much does

it cost

to start a

Hammer & Nails


It costs between
to start a
Hammer & Nails
Type of Expenditure Low Amount High Amount
Initial Franchise Fee $22,455 $49,950
Lease Expenses (1) (3 months) $21,000 $36,000
Leasehold Improvements (2) $130,000 $225,000
Furniture, Fixtures, and Equipment (3) $130,000 $180,000
Owner's Representative to Manage Build-out process $12,500 $18,000
Computer Hardware and Software (4) $2,500 $2,750
Initial Training Costs (5) $1,000 $3,000
Security Deposits (6) $5,000 $12,000
Architect, Plans and Designs (including Site Plan/Design Fee) (7) $4,000 $20,000
Signage (8) $7,000 $11,000
Initial Inventory/Supplies (9) $17,500 $28,000
Grand Opening Marketing (10) $15,000 $20,000
Business Permits/Licenses (13) (1st year) $250 $2,000
Insurance Deposits and Premiums (1st year) $4,000 $7,000
Professional fees (first three months) $1,500 $5,000
Additional Funds (3 months) $50,000 $65,000
TOTAL $423,705 $684,700

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.


Hammer & Nails



to its


Hammer & Nails

The franchisor provides comprehensive training for franchisees, which includes:

  1. Initial Management Training: This is for the Principal Owner and General Manager, conducted at the franchisor's offices in Folsom, CA, or another designated location. The training is provided at no charge, although fees may apply for additional personnel or training programs.
  2. Online Training Program: The initial training includes about 30 hours of training over several weeks via Zoom. It covers various aspects of franchise operations.
  3. Pre-Opening Training: Conducted at the franchise location or a current operational shop, this training includes brand culture, hospitality etiquette, service menu knowledge, and various protocols and techniques. It typically lasts 12–14 days.
  4. Ongoing Training: The franchisor provides ongoing training through memos, newsletters, and additional or refresher training programs, which may include telephone, webinars, video training, or annual conferences.
  5. Additional Support: On-site remedial training may be offered if necessary, subject to personnel availability. Franchisees are responsible for all expenses related to any training.


Hammer & Nails




The franchisor provides territory protection for franchisees. When you choose an acceptable location for your Hammer & Nails® Franchise, a "Protected Area" is assigned, which can be a 1.5-mile radius circle or an irregular area including your location. Within this area, only you are authorized to operate a Hammer & Nails® Franchise as long as you comply with the Franchise Agreement.

However, the franchisor holds rights to operate and license Hammer & Nails® Franchises, develop other business systems, and advertise their brand outside your Protected Area.

Can a

Hammer & Nails


be run as

a passive


The franchisor advocates for active participation from the franchisees. The Franchise Agreement requires the designation of a Principal Owner who must meet certain qualifications and be approved by the franchisor. 

This individual is responsible for the business and must devote their full time and best efforts to the management and operation of the franchise.

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