Footprints Floors Franchise Costs, Fees & Owner Salary (2023)

Footprints Floors, a unique home improvement franchise specializing in flooring installation and restoration, was founded in 2008 by Bryan Park, a veteran with a vision to enhance the flooring industry's customer service and sophistication. The franchise started its journey in franchising in 2013, demonstrating rapid growth and expansion across the United States. The franchise's innovative business model, which focuses on providing labor for flooring installations rather than selling flooring products, has propelled its expansion.

Headquartered in Littleton, Colorado, Footprints Floors stands out in the home improvement franchise industry for its low overhead and home-based business model, eliminating the need for expensive real estate or complicated leases. This model allows franchisees to operate without the burden of inventory management or employee overhead, as the labor is completed by subcontractors. 

The franchise also offers a unique support system that handles much of the marketing and customer interaction, including a call center that manages customer inquiries and appointment scheduling, allowing franchise owners to focus on growing their business​​​​. Footprints Floors also offers comprehensive training and support to ensure franchise owners are well-equipped to manage their business effectively, from overseeing subcontractors to providing exceptional customer service​.

Initial Franchise Fee

Upon executing the Franchise Agreement, a non-recurring initial franchise fee of $68,000 is required for a single Territory. If the Territory includes Additional Territories, this fee increases according to Schedule 2 of the Agreement.

Royalty Fees

Franchisees are obligated to pay a continuing monthly royalty fee, which is the greater of 6% of Gross Sales or a specified Minimum Monthly Royalty Fee Requirement. This fee is non-refundable and due monthly throughout the Term of the Agreement.

Technology Fee

A continuing monthly non-refundable Technology Fee is also required throughout the Term of the Agreement and any renewal term. The Franchisor has the right to implement and charge a Technology Fee, which is currently a minimum of $250 per month, with additional fees depending on the number of employees and their roles.

Managed Website Services Fee

Franchisees must pay a Managed Website Services Fee of at least $500 per month for access to SEO and related web services. This fee does not count towards the Franchisee's Minimum Monthly Local Marketing Requirement.

Annual Conference Attendance Fees

Franchisees are responsible for all expenses related to personnel attending the Annual System Conference, including an Annual Conference Attendance Fee, regardless of attendance.

The franchisor provides comprehensive training to franchisees, which includes:

• Initial Training: The Managing Owner and one manager are required to complete the franchisor's initial training program, which may include both classroom and on-the-job instruction. This training covers various aspects of the business, such as operations, sales, marketing, and people management. The training may be conducted at a location designated by the franchisor or remotely via online web-based conferencing.
• Supplemental Training: Subject to the franchisor's approval, supplemental training may be offered within the franchisee's Operating Territory or remotely. This training is intended to address specific needs or to ensure compliance with the franchisor's operational standards.
• System-Wide Training: Franchisees may also be required to attend system-wide training courses, refresher courses, or additional training programs and seminars as designated by the franchisor. These are aimed at keeping the franchisee updated on new procedures, standards, or system requirements.
• Operating Assistance: The franchisor provides ongoing operating assistance, which may include advice on standards, procedures, and system requirements for the franchised business. This assistance is intended to help franchisees maintain the quality and consistency of the brand.

Franchisees are responsible for the costs associated with attending these training programs, including travel, lodging, meals, and any fees for additional personnel beyond the Managing Owner and one manager who wish to attend the training program.

The franchisor does provide territory protection to franchisees under certain conditions. The franchise agreement grants franchisees the right to develop and operate within a designated operating territory. This territory is specified at the time of signing the Franchise Agreement, and its scope can vary based on local factors, market conditions, and the addition of any Additional Territories that the franchisee may purchase.

However, the franchisor reserves certain rights, including the right to operate and grant others the right to develop and operate Footprints Floors Businesses outside the franchisee's Operating Territory. The franchisor also retains the right to engage in activities such as internet sales, catalog sales, telemarketing, or other direct marketing sales within the franchisee's territory using the franchisor's trademarks. These rights are reserved without compensation or consideration to the franchisee.

It is important for franchisees to understand the specific terms related to territory protection outlined in their franchise agreement, as these terms define the scope of the protection and any exceptions that may apply​​​​​​​​.

The franchisor requires that the franchisee be actively involved in the management and daily operations of the franchised business. The franchise business must be managed, operated, and maintained under the active, continuing management, substantial personal involvement, and hands-on supervision of the franchisee's Managing Owner.

If the franchisee delegates management functions to an authorized Operating Manager, this individual must satisfactorily complete the franchisor's Training Program and meet the criteria and conditions for qualification as an Operating Manager as determined by the franchisor. If the Operating Manager is a family member of the franchisee and/or an owner, then the Operating Manager must also sign and agree to be bound by the terms of the Franchise Owner and Spouse Agreement and Guaranty.

The franchisee must continuously exert its best efforts to promote and enhance the business of the franchised business and the goodwill of the licensed marks and the system. The franchisee must faithfully, honestly, and diligently perform its obligations under the franchise agreement, promoting the success and goodwill of the franchised business.