Fitness Together Franchise Costs, Fees & Owner Salary (2023)









May 2, 2024


Fitness Together

a franchise?

Fitness Together

Fitness Together is a gym and personal fitness training studio headquartered in Denver, Colorado.

A subsidiary of WellBiz Brands, Inc., the chain offers private, personalized fitness sessions using cutting-edge technology to deliver the desired results. 

Fitness Together was founded in 1984 by Rick Sirkosi. The company provides virtual and in-studio training using curated programs tailor-made to suit every client’s needs. 

Fitness Together started franchising in 1996.

Today, the chain has 132 franchised locations in the US. 

How many

Fitness Together


are there?

In 2022, there were
outlets in
the United
States, of which
are franchises, and
are corporate-owned.

What are the

Fitness Together



Advertising fee


Initial Franchise Fee

The initial franchise fee for a Fitness Together franchise is $39,650. This fee is for a single Studio and must be paid as a lump sum by wire transfer. The fee is fully earned upon the execution of the agreement and is non-refundable.

Royalty Fee

Franchisees are required to pay a monthly royalty fee, referred to as the "Royalty." This fee is equal to six percent (6%) of the Studio's Gross Receipts from the preceding month. The royalty fee can be collected on a monthly or weekly basis, as determined by the franchisor. Currently, the due date for this fee is the 5th day of each month.

Marketing Fee (Brand Marketing Fund)

Franchisees must contribute to the Brand Marketing Fund, which is established for marketing, recruiting, advertising, and promotional programs. The contribution is equal to 2% of the Gross Receipts of the franchisee's Studio. The franchisor has the right to increase this contribution, but it will not exceed 4% of the Gross Receipts.

Other Notable Fees

  1. Local Marketing Spend Requirement: This is also 2% of Gross Receipts, subject to the franchisor's right to increase.
  2. Default Fee: In case of a default under the Franchise Agreement, a fee ranging from $250 to $2,500 may be charged.

Note: Gross Receipts include all revenue and receipts, including those taken by cash, credit card, debit card, check, electronic funds transfer, ACH, trade, barter, or exchange, among other means of revenue derived from the operations of the Studio.

Note: The fees presented here can be found in the Item 5 of the Franchise Disclosure Document. For a complete list of all the fees borne by the franchisee, please consult the Franchise Disclosure Document.

How much does

it cost

to start a

Fitness Together


It costs between
to start a
Fitness Together
Type of Expenditure Amount
Initial Franchise Fee $40,000
Real Property, Utility, and Other Security Deposits $4,070 - $10,125
Leasehold Improvements (net of landlord tenant allowances) $64,200 - $163,900
Cabinetry and Millwork $0 - $9,764
Initial Equipment and Supplies $31,000 - $46,500
Furniture, Décor, Lighting, and Other Equipment $2,884 - $4,480
Initial Software Setup Fees $2,296
Computer System & Other A/V Technology $4,241 - $4,741
Training Program $3,500 - $4,500 (plus travel, meals, lodging and other expenses)
Architect, Engineer, Drawings $12,600
Grand Opening Spend Requirement $15,000
Signage $5,215 - $8,117
Office and Business Supplies $1,500 - $2,500
Business Licenses and Permits $850 - $1,052
Insurance (Initial 20% Payment) $1,003
Professional Fees $1,800 - $12,300
Additional Funds (3 months) $10,000 - $30,000

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.


Fitness Together



to its


Fitness Together

Initial Training Program

Before opening the Studio, the franchisee (or their Operating Partner), the Designated Manager, and the Studio’s lead trainer must attend and satisfactorily complete the initial training program. The participants must complete this training no later than four weeks before the Studio's opening date.

The training program is expected to be provided at a certified Franchisee Training Studio, the Colorado Support Center, or another location designated by the franchisor. The franchisor also reserves the right to provide the training virtually.

Training Program Content

The training program covers various subjects essential for the operation of the Studio. Here's a breakdown of the program:

  • Pre-Training Program Calls and Self-Directed Online Training: 18 hours of Classroom/Home Study Training.
  • Introductions & Expectations: 1 hour of Classroom/Home Study Training.
  • Client Experience Standards: 2 hours of Classroom/Home Study Training.
  • Proprietary Systems: 4 hours of Classroom/Home Study Training.
  • Client Acquisition and Retention/Programming (Sales Training): 10 hours of Classroom/Home Study Training.
  • Employee Hiring & Management (Build Great Teams): 4 hours of Classroom/Home Study Training.
  • Operating Plan Creation: 1 hour of Classroom/Home Study Training.The total hours for the training program amount to 40 hours of Classroom/Home Study Training.

Personnel Training

Apart from the initial training program, the franchisee is responsible for providing a training program for all their employees, ensuring they operate the Studio in accordance with the System Standards. All employees must pass this program before providing services at the Studio. The franchisor reserves the right to approve the length and content of all training programs provided to the employees.


Fitness Together




The franchise does provide territory protection within the specified "Protected Area," but franchisees might still face competition from other channels or brands.

Can a

Fitness Together


be run as

a passive


The franchise cannot be run purely as a passive investment, as there is an expectation of active involvement and supervision by the franchisee or their designated Operating Partner.

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