European Wax Center Franchise Costs, Fees & Owner Salary (2023)

European Wax Center is a prominent franchise that has made its mark in the beauty industry by specializing in professional waxing and skincare services. Founded in 2004 by David and Josh Coba in Aventura, Florida, the European Wax Center has rapidly expanded and gained recognition in the industry. The franchise began franchising soon after its establishment, providing entrepreneurs with an opportunity to be part of a brand known for its dedication to premium waxing services.

At European Wax Center, clients can indulge in a comprehensive range of waxing treatments for both men and women, including Brazilian waxing, eyebrow shaping, and body waxing. What sets European Wax Center apart from its competitors is its commitment to providing a comfortable and hygienic environment, along with highly trained and licensed wax specialists who use their patented Comfort Wax for a less painful and more effective waxing experience.

Initial franchise fee

The initial franchise fee for opening a new European Wax Center franchise is $45,000. This fee is a standard part of the costs for new franchisees entering the franchise system. For existing franchisees, the fee is reduced to $36,000.

Royalty Fee

The Royalty Fee is a significant ongoing cost for franchisees of European Wax Center. It is calculated as 6.00% of the franchisee's gross sales. This fee is due weekly and is directly tied to the sales performance of the franchise. 

Marketing Fund Contribution

Franchisees are required to contribute to the Marketing Fund, amounting to 3.00% of their gross sales. This contribution, typically due monthly, is used for collective marketing efforts and brand promotion, benefiting all franchisees by increasing brand recognition and customer reach.

IT Network/Cyber Security Insurance Fee

An annual fee of $100 is charged for IT Network and Cyber Security Insurance. This fee covers the costs of maintaining secure and efficient IT infrastructure, crucial for protecting sensitive customer and business data in today's digital age.

Renewal Fee

For franchisees wishing to renew their franchise agreement, a Renewal Fee of $5,000 is applicable. This fee is associated with the administrative and legal costs of renewing the contract, allowing franchisees to continue their business under the European Wax Center brand.

Conference/Ongoing Training Fees

European Wax Center emphasizes continuous learning and networking through conferences and training, with fees up to $950 per person. These events provide valuable opportunities for franchisees to learn best practices, network, and stay updated with the latest trends in the industry.

Local SEO/SEM Program

The Local SEO/SEM Program, with a monthly fee of $275, is designed to enhance the franchise's online presence. This fee covers the costs associated with improving search engine visibility and marketing, crucial for attracting new customers in a digital-centric market.

The European Wax Center franchise provides comprehensive training to franchisees, covering various aspects of operating a franchise. The training program includes:

Initial Training Program

• For Franchisees and Equity Holders: Attend and complete training before opening the franchised center, focusing on its operation.
• Center Manager Training: Training for the franchisee's center manager on operating the franchised center.

Ongoing and Refresher Training

• Ongoing Training Programs: Offered including webinars and teleconferences, possibly with additional fees.
• National Conferences: Attendance at national conferences or conventions for learning and networking.
• Brand Immersion and Core Training Program: Required for new center managers after beginning operations.
• Virtual Training and Additional Support: Available sessions covering various operational aspects and management skills.

Opening Assistance

• Provides approximately eight days of assistance for the grand opening, with general guidance and support from franchisor representatives.

The European Wax Center franchise provides franchisees with a protected territory, which is determined upon securing an approved site. While this territory is protected, meaning the franchisor won't establish new franchises within it, it is not exclusive.

Franchisees may still face competition from various channels, including other franchisees and company-owned outlets. The franchisor also retains rights to operate or establish businesses with different trademarks or intellectual properties within these territories, as long as they are not substantially similar to European Wax Centers.

The European Wax Center franchise agreement does not explicitly advocate for passive investment in the franchise. Franchisees are expected to actively manage and participate in the operation of their franchise.

Additionally, franchisees must adhere to the operational standards and procedures set by the franchisor for maintaining brand consistency.