Elements Massage Franchise Costs, Fees & Owner Salary (2023)









May 2, 2024


Elements Massage

a franchise?

Elements Massage

Elements Massage is a highly regarded franchise that has established itself as a leader in the wellness industry, specializing in therapeutic massage services. Founded in 2000, this franchise has its headquarters in Highlands Ranch, Colorado. Elements Massage initiated its franchising program shortly after its inception, providing entrepreneurs with the opportunity to be part of a brand that's dedicated to promoting health and relaxation.

At Elements Massage, clients can experience a wide range of massage therapies, including Swedish, deep tissue, prenatal, and hot stone massages, among others. What sets Elements Massage apart from its competitors is its commitment to providing customized therapeutic experiences tailored to each client's specific needs. Highly trained and skilled massage therapists focus on addressing clients' concerns and promoting overall well-being, making each visit a unique and rejuvenating experience.

How many

Elements Massage


are there?

In 2022, there were
outlets in
the United
States, of which
are franchises, and
are corporate-owned.

What are the

Elements Massage



Advertising fee


Initial franchise fee

The initial franchise fee for signing a Franchise Agreement to develop a single studio is $40,000. This fee is required to be paid as a lump sum by wire transfer and is fully earned by the franchisor upon payment. It is non-refundable.

Advertising Fees

The advertising fees include a Brand Marketing Fund fee, which is 6% of Gross Receipts, and a Local Advertising Fee. Additionally, there's a requirement to spend a minimum of 2% of the Gross Receipts of your Studio each month on approved advertising, marketing, and promotional programs.

Technology Fee & Set-Up Fees

This includes a monthly technology fee of $600 for services like website or email hosting, software development, and other technology services. Additionally, there's a software set-up fee of $499 and a national Gift Card program set-up fee of $75, each payable by ACH.

Monthly Management Fee

Applicable in cases of abandonment, default, or termination, with an amount up to $7,500 per month plus direct out-of-pocket expenses.

Royalty and Marketing Fees

Includes Brand Marketing Fund (6% of Gross Receipts) and Local Advertising Fee.

Transfer Fee Deposit

In the event of a transfer, a fee deposit of $5,000 is required.

Note: The fees presented here can be found in the Item 5 of the Franchise Disclosure Document. For a complete list of all the fees borne by the franchisee, please consult the Franchise Disclosure Document.

How much does

it cost

to start a

Elements Massage


It costs between
to start a
Elements Massage
Type of Expenditure Amount
Development Fee $72,000 - $207,000
Start-up Package $18,000 - $21,000
IT Platform Set-up Fee $350
Initial Franchise Fee $40,000
Real Property, Utility, and Other Security Deposits $3,395 - $14,028
Leasehold Improvements $157,900 - $257,615
Grand Opening Spend Requirement $15,000
Signage $9,571 - $13,107
Office and Business Supplies $3,300 - $5,000
Business Licenses and Permits $1,000 - $11,429
Insurance (Initial 20% Payment) $1,883
Professional Fees $1,800 - $12,300
Additional Funds (Three months) $10,000 - $30,700

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.


Elements Massage



to its


Elements Massage

The franchisor provides comprehensive training for franchisees and their staff, encompassing various aspects of operating the franchise. 

Initial Training

  • Before opening the Studio, the franchisee (or the Operating Partner) and the Designated Manager must attend and satisfactorily complete the franchisor's initial training program.
  • This program is mandatory and participants must complete it to the franchisor's satisfaction no later than four weeks before the opening date. 
  • The training program is offered without charge for these participants.

Manager Training Program

  • The franchisor may offer a separate manager training program. If offered and attended, the franchisee may be required to pay the current training fee, which is typically $500 per day per attendee, plus associated costs. 
  • This program is not currently mandatory, but the franchisor reserves the right to require it in the future.

Additional and Special Training

  • The franchisor may offer or require additional training programs from time to time. Franchisees may be required to pay the franchisor's current training fee for such programs.


Elements Massage




The franchisor offers limited territory protection for franchisees. Each franchisee is assigned a "Protected Area," typically a circle with a 1.5-mile radius centered on their franchise location. Within this Protected Area, the franchisor agrees not to establish or authorize any other studios using its trademarks.

However, this territorial protection is not exclusive, and the franchisor retains the right to operate other businesses and franchises outside this Protected Area. Additionally, the franchisor can establish businesses in "Captive Market Locations" within the Protected Area.

Can a

Elements Massage


be run as

a passive


The franchisor requires active participation in the operation of the franchise business. If the franchise agreement is signed by a legal business entity, an individual with at least a 25% ownership and voting interest must be designated as the "Operating Partner."

This Operating Partner, who must be approved by the franchisor, is expected to supervise the Studio on a full-time basis and exert efforts to promote and enhance the Studio. The entity may not engage in any business other than the operation of the Studio, unless approved for additional Studios under separate franchise agreements.

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