Dunkin' Franchise Costs, Fees & Owner Salary (2023)









May 2, 2024


Dunkin' Donuts

a franchise?

Dunkin' Donuts

Dunkin', originally known as Dunkin' Donuts, is a hallmark of American fast food, particularly celebrated for its coffee and baked goods. The franchise embarked on its journey in 1954 and commenced franchising the subsequent year, in 1955. Today, Dunkin' is a formidable name with outlets globally, and its headquarters is located in Atlanta, Georgia.

What sets Dunkin' apart in the fast-food franchise arena is its commitment to innovation and enhancing customer convenience. A notable innovation from Dunkin' includes the introduction of a dedicated mobile order lane in its drive-thrus, showcasing its forward-thinking approach to customer service. This initiative is complemented by Dunkin's adoption of technology through a loyalty program and a mobile app, facilitating ease of ordering and payment for its customers.

For those looking to join the Dunkin' franchise network, the company provides extensive training and support to ensure franchisees are well-equipped for success. This includes a comprehensive training program covering various aspects of the business, emphasizing Dunkin's operational standards and full menu offerings.

Dunkin's franchise model is adaptable, accommodating various types of restaurant formats such as freestanding units, shopping center locations, and gas/convenience restaurants. This versatility enables franchisees to tailor their operations to diverse markets and customer preferences, broadening Dunkin's appeal across different entrepreneurial and investor communities.

How many

Dunkin' Donuts


are there?

In 2022, there were
outlets in
the United
States, of which
are franchises, and
are corporate-owned.

What are the

Dunkin' Donuts



Advertising fee


Initial Franchise Fees

Development Area Type 1 franchises require an Initial Franchise Fee of $90,000, whereas Development Area Type 2 franchises have a fee of $80,000.

Continuing Franchise Fee

Franchisees are obligated to pay a Continuing Franchise Fee, which amounts to 5.9% of Gross Sales.

Continuing Advertising Fee

An additional fee is the Continuing Advertising Fee, set at 5.0% of total Gross Sales.

Loyalty Program Contribution

The Loyalty Program Contribution varies, with the current rate at 1.6% of Loyalty Program Sales.

Franchise Transfer Fee

For the transfer of a majority interest within the first three years, the fee is $12,500, which increases to $20,000 for Combo Restaurants.

Marketing Start-Up Fee

A Marketing Start-Up Fee is required for each opening, remodel, or relocation, with a minimum fee of $10,000.

Technology Fee

The initial hardware and software costs for certain technology (like tablets for order-taking) can range from $2,500 to $4,000, with ongoing annual maintenance costs of approximately $200 to $300. Initial configuration and installation costs range from $900 to $1,200 per tablet.

Note: The fees presented here can be found in the Item 5 of the Franchise Disclosure Document. For a complete list of all the fees borne by the franchisee, please consult the Franchise Disclosure Document.

How much does

it cost

to start a

Dunkin' Donuts


It costs between
to start a
Dunkin' Donuts

Starting a Dunkin' franchise involves various costs, ranging from initial franchise fees to building and miscellaneous opening costs. The total investment necessary to begin operation of a Dunkin’ franchise ranges from $121,400 to $1,809,500, depending on the type of franchise.

Type of Expenditure Amount
Initial Franchise Fee (20-year term) $40,000 to $90,000
Building Costs $180,000 to $600,000
Site Development Costs $13,000 to $350,000
Additional Development Costs $12,000 to $90,000
Equipment, Fixtures & Signs $189,000 to $300,000
Restaurant Technology System $65,000 to $95,000
Licenses, Permits, Fees and Deposits $3,500 to $7,500
Opening Inventory $8,000 to $20,000
Miscellaneous Opening Costs $9,500 to $70,000
Uniforms $400 to $3,000
Insurance $4,500 to $16,000
Travel and Living Expenses While Training $2,000 to $50,000
Marketing Start-Up Fee $0 to $10,000
Additional Funds for First 3 Months of Operation $0 to $108,000
Total $526,900 to $1,809,500

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.


Dunkin' Donuts



to its


Dunkin' Donuts

Dunkin' Donuts provides training for franchisees. The training encompasses various aspects to ensure that all employees are well-versed in the restaurant standards and required procedures. Here are the key points regarding the training provided:

Formal and Informal Training Sessions:

  1. Dunkin' Donuts believes that training is crucial for the success of their system and hence, they provide both formal and informal training sessions to franchisees from time to time.
  2. Franchisees are required to attend these training sessions along with their employees as mandated by Dunkin' Donuts.
  3. Some of these training sessions may require travel to a Certified Training Restaurant.

Online Database Access:

  1. Franchisees are provided access to and training for Dunkin' Donuts' "Ops Source" online database where they can use and download electronic copies of all brand manuals for each system they are franchised to operate.

Initial Training Program:

  1. Dunkin' Donuts covers the cost of presenting the initial training program for the required number of participants based on network size.
  2. However, franchisees must cover the cost for uniforms, accommodations, wages, and travel expenses for themselves and their employees.
  3. The initial training program lasts for four to eight weeks depending on the production platform and other factors.

Ongoing Training:

  1. Dunkin' Donuts has a field-based learning and deployment team that supports ongoing operations and the deployment of brand initiatives in the franchisees' area.


Dunkin' Donuts




Franchisees are granted the right to operate one Restaurant at a specific location specified in the FA or its exhibits, and only at that location. They will not be granted any additional rights, any minimum territory, or other protected rights.

This means that franchisees operate from a specific approved location, and there is no provision for an exclusive territory or protection against competition from other franchisees, outlets directly owned by the franchisor, or other distribution channels overseen by the franchisor.

Can a

Dunkin' Donuts


be run as

a passive


Dunkin' franchise can be operated with a recruited acting manager, particularly if the franchisee is unable to dedicate their full time to the restaurant business, especially during the first year of operation.

The franchisee may expect to perform a substantial amount of manual labor initially, but as sales and profits increase, they may not need to work a full shift in the restaurant every day. However, they must be willing and able to meet this requirement if necessary. If a franchisee decides to use a separate on-premises manager, this manager must be trained in accordance with Dunkin's training requirements.

While it's recommended that the on-premises manager have an ownership interest in the franchisee's corporation, limited liability company (LLC), or partnership, it's not a requirement. This on-premises manager can handle the day-to-day operations of the restaurant, ensuring that the franchisee's personal "on-premises" supervision is not required, thus allowing for a more passive investment approach by the franchisee.

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