Clean Juice Franchise Costs, Fees & Owner Salary (2023)









May 2, 2024


Clean Juice

a franchise?

Clean Juice

Clean Juice, a leading name in the organic juice bar industry, was founded by Landon and Kat Eckles in 2014 with a commitment to health and wellness. The founders were motivated by a gap in the market for certified organic juice bars that aligned with their own healthy lifestyles. This inspiration led them to establish their own brand, which became the first and only USDA-certified organic juice and food bar franchise.

The company began franchising in 2016, expanding its reach and impact. Today, Clean Juice boasts over 125 locations across the United States, demonstrating significant growth and a strong presence in the health-focused food and beverage sector. The company is headquartered in Charlotte, North Carolina, which serves as the central hub for its operations and expansion efforts.

This location is key to the brand's identity and its mission to offer fresh, organic, and healthy food and juice options to a growing base of health-conscious consumers. Clean Juice's commitment to organic ingredients and a faith-based business approach has resonated with customers and franchisees alike, contributing to its rapid growth and recognition in the franchise industry.

Clean Juice stands out in the crowded juice bar market not only through its commitment to organic ingredients but also by offering a faith-based, positive business culture. This unique positioning has helped the brand attract a dedicated following and achieve notable success in a relatively short period.

How many

Clean Juice


are there?

In 2022, there were
outlets in
the United
States, of which
are franchises, and
are corporate-owned.

What are the

Clean Juice



Advertising fee

5% to 8%

Initial Franchise Fee ($45,000)

  • This payment is fully earned and non-refundable when paid, in consideration of administrative and other expenses incurred in entering into the Franchise Agreement.

Royalty Fee (6% of Gross Sales)

  • Paid monthly and based on Gross Sales.

Advertising Fee (5% to 8% of Gross Sales)

  • Contribution to the system-wide fund.
  • Local advertising and marketing expenses include the cost of social media marketing, digital display advertising, search engine marketing, direct mail, print advertisements, and other distributed print materials.
  • Local advertising and marketing expenses do not include amounts spent on sign rental, paper products, or food items which may contain one or more of the Marks.
  • Franchisees must spend 3% of their monthly Gross Sales, but no less than $1,000, per month on local advertising.

Technology Fee ($125 to $250 per month)

  • Covers the use of proprietary and non-proprietary technologies in the operation of the Clean Juice Business.

Additional Training and Marketing Fee ($10,000)

  • Paid upon signing the Franchise Agreement. If Gross Sales for the third full calendar month of operation are annualizing greater than $600,000, the ATM Fee will be refunded.

Note: The fees presented here can be found in the Item 5 of the Franchise Disclosure Document. For a complete list of all the fees borne by the franchisee, please consult the Franchise Disclosure Document.

How much does

it cost

to start a

Clean Juice


It costs between
to start a
Clean Juice

If you're thinking of joining the Clean Juice family, it's essential to understand the initial investment involved. The estimated initial investment for a Clean Juice franchise ranges from $279,000 to $685,500.

This investment covers various costs, including the franchise fee, leasehold improvements, equipment, and more. Below is a detailed breakdown of the initial investment to help potential franchisees get a clearer picture of the financial commitment:

Type of Expenditure Amount
Franchise Fee $45,000 - $45,000
ATM Fee $10,000 - $10,000
Leasehold Improvements $100,000 - $400,000
Construction Management Firm $8,000 - $12,500
Real Estate Attorney (Lease Review) $500 - $3,000
Security Deposit $500 - $5,000
Furniture, Fixtures and Kitchen Equipment $60,000 - $100,000
Insurance $3,000 - $7,000
Local Architects, Blueprints and Building Prints $5,000 - $10,000
Point-of-Sale System & Office Equipment $2,500 - $5,000
Digital Menu Boards and Audio Services $8,000 - $13,000
Utility Deposits and Sales Tax $1,000 - $3,000
Opening Inventory & Small Wares $7,500 - $12,000
General Manager Expenses while Training $1,000 - $6,000
Grand Opening Marketing $10,000 - $10,000
Store Launch Kit $2,000 - $4,000
Additional Funds (3 Months) $15,000 - $40,000
Total estimated initial investment: $279,000 - $685,500

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.


Clean Juice



to its


Clean Juice

Here's a closer look at what they provide to their franchisees:

Training Program: Clean Juice offers a comprehensive training program known as "Clean Juice University" or "CJU". This program combines various learning methods, including internet-based, classroom, and on-site training.

Who Needs to Attend: At least three individuals must attend and successfully complete the initial training program. This includes the franchisee's Operating Principal and a full-time General Manager. Additionally, one other approved employee must undergo this training.

Training Content: The training program covers a wide range of topics essential for running the store. This includes sales techniques, product orientation, accounting procedures, food preparation, and operations management.

Location and Duration: The training is provided at Clean Juice's designated locations, which may include their headquarters.

Training Expenses: While Clean Juice covers the direct training costs, such as instructors and materials, for up to four people, the franchisee is responsible for all indirect training costs. If the franchisee sends additional persons for initial or refresher training, they will pay a fee of $550 per person.


Clean Juice




Franchisees will not receive an exclusive territory for conducting their Clean Juice franchised business. This means that the franchisor, its affiliates, and other franchisees may conduct business within a franchisee's assigned territory. The territory is referred to as the "Approved Location" or "Territory".

While franchisees are granted a specific location that must first be approved by the franchisor, they do not have protection against competition from other franchisees, outlets owned by the franchisor, or other channels of distribution or competitive brands controlled by the franchisor.

If an Approved Location does not exist at the time of signing the Franchise Agreement, the franchisor will provide potential areas that could serve as the Approved Location in an amendment to the Franchise Agreement. This will be done after the franchisee selects and the franchisor approves the location. Relocating the franchised business requires prior written approval from the franchisor.

Can a

Clean Juice


be run as

a passive


The franchise mandates the presence of either an "Owner-Operator" or a "Designated Manager" on the premises. This individual must be actively involved in the business and is required to attend Clean Juice University.

Their responsibilities encompass supervising daily operations, promoting the business, and maintaining regular communication with the franchisor.

The franchisee has the flexibility to hire or replace the Designated Manager, but any potential replacement must receive prior approval from the franchisor based on their qualifications.

The Designated Manager, along with other designated employees, might also be required to attend refresher training courses upon request. Notably, the Designated Manager doesn't need to have an equity interest in the franchise, but they must not have any affiliations with competing businesses.

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