Bubbakoo’s Burritos Franchise Costs, Fees & Owner Salary (2023)









April 11, 2024


Bubbakoo’s Burritos

a franchise?

Bubbakoo’s Burritos

Bubbakoo's Burritos, founded by Paul Altero and Bill Hart in 2008, is a franchise that combines Mexican and American flavors, creating a unique menu in the burrito category. The first location opened in Point Pleasant, New Jersey, setting the stage for a new kind of dining experience focused on high-quality service and an inspiring environment. The franchise began expanding in 2015, aiming to share its innovative approach to burritos and Mexican cuisine with a broader audience.

The brand differentiates itself with a menu that offers more than just standard Mexican fare, incorporating American tastes to create innovative dishes. This fusion, coupled with a skater-surf atmosphere, provides a distinct dining experience that sets Bubbakoo's Burritos apart from traditional Mexican restaurants and fast-casual burrito chains.

For those interested in franchising, Bubbakoo's offers comprehensive support, including location assistance, headquarters-based training, ongoing support, and marketing assistance, ensuring franchisees are well-equipped to run their businesses efficiently. The franchise model is adaptable to various location sizes and types, offering flexibility for franchisees to operate in diverse settings.

How many

Bubbakoo’s Burritos


are there?

In 2022, there were
outlets in
the United
States, of which
are franchises, and
are corporate-owned.

What are the

Bubbakoo’s Burritos



Advertising fee


Initial Franchise Fee ($40,000)

The initial franchise fee for a Bubbakoo’s Burritos franchise is $40,000. This fee compensates Bubbakoo’s Burritos for various costs and services provided to the franchisee.

Royalty Fee (6% or $3,500)

Franchisees must pay a continuing royalty fee which is the greater of: (a) six percent (6%) of the Gross Sales earned during the prior calendar month or (b) three thousand five hundred dollars ($3,500).

Advertising Fee (4% of Gross Sales)

Franchisees are obligated to contribute towards advertising and marketing efforts. This includes a contribution of up to 3% of Gross Sales to the System-wide marketing fund and an additional 1% of Gross Sales for local marketing.

Note: The fees presented here can be found in the Item 5 of the Franchise Disclosure Document. For a complete list of all the fees borne by the franchisee, please consult the Franchise Disclosure Document.

How much does

it cost

to start a

Bubbakoo’s Burritos


It costs between
to start a
Bubbakoo’s Burritos

The franchise requires an initial investment that covers various aspects of setting up and running the business. The total estimated initial investment for opening a Bubbakoo’s Burritos franchise ranges from approximately $331,000 to $700,000 for a traditional restaurant.

For those looking to convert an existing restaurant into a Bubbakoo’s Burritos franchise, the estimated initial investment ranges from $233,000 to $507,000.

Below is a detailed breakdown of the estimated initial investment, as outlined in the table:

Type of Expenditure Amount
Initial Franchise Fee $35,000
Training Expenses $5,000 to $10,000
Utility and Security Deposits $1,000 to $10,000
Insurance Premiums $1,000 to $8,000
Business Permits and Licenses $3,000 to $20,000
Rent (3 months) $12,000 to $25,000
Design and Architectural Fees $5,000 to $15,000
Leasehold Improvements $150,000 to $360,000
Interior Brand Design Package $5,000 to $10,000
Signage $5,000 to $35,000
Furniture and Fixtures $5,000 to $10,000
Equipment $75,000 to $103,000
Initial Inventory $6,000 to $12,000
Grand Opening Advertising $5,000
POS/Back Office System $2,000 to $5,000
Professional Fees $1,000 to $7,000
Additional Funds (3 Months) $15,000 to $30,000
Total $331,000 to $700,000

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.


Bubbakoo’s Burritos



to its


Bubbakoo’s Burritos

Here's a detailed look at what they offer:

Training Program: Bubbakoo’s Burritos provides a comprehensive training program designed to ensure franchisees are equipped with the necessary knowledge and skills to operate their establishment.

Who Needs to Attend: The franchisee and at least one of their management personnel, as well as any other management personnel they designate, are required to attend the Initial Training Program.

Training Content: The program covers essential topics for running the establishment, including sales techniques, product orientation, accounting procedures, food preparation, and operations management.

Location and Duration: Training is conducted at Bubbakoo’s Burritos' training facility in New Jersey or any other location they designate. The training typically lasts approximately five (5) weeks.

Ongoing Training: Bubbakoo’s Burritos reserves the right to hold annual conferences to discuss ongoing changes in the industry. Attendance at these conferences is mandatory for all franchisees.

Training Expenses: Bubbakoo’s Burritos provides the initial training program for the franchisee and one other person, tuition-free. However, franchisees are responsible for all personal travel, accommodation, and other costs while attending training.


Bubbakoo’s Burritos




Franchisees do not receive an exclusive territory. They might face competition from various sources, including other franchisees, outlets directly owned by the franchisor, and other channels of distribution or competitive brands overseen by the franchisor.

Franchisees are allowed to operate their Franchised Business only from the approved premises. The boundaries of the Designated Territory may be described in various ways, such as zip codes, streets, landmarks, or county lines.

While franchisees cannot relocate their Franchised Business without the franchisor's written consent, the franchisor will not unreasonably withhold this consent as long as the new location is within the Designated Territory and meets the franchisor's criteria.

Can a

Bubbakoo’s Burritos


be run as

a passive


The Bubbakoo’s Burritos franchise model offers some flexibility when it comes to the day-to-day management of the restaurant. While the franchisor recommends that franchisees personally participate and manage the daily operations, there's an option to hire a "Designated Manager" to oversee these operations, provided they have the franchisor's approval.

Both the franchisee and the Designated Manager are required to complete the Initial Training Program before taking on any management responsibilities.

The franchisor sets specific criteria for the Designated Manager, including having at least three years of management experience in the quick casual restaurant industry and successfully completing the Initial Training Program.


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