Blo Blow Dry Bar Franchise Costs, Fees & Owner Salary (2023)

Blo Blow Dry Bar is a renowned franchise that has transformed the beauty industry by specializing in one core service: professional blowouts. Founded in 2007 by Canadian entrepreneur Ari Yakobson, Blo has since become a global sensation, with its headquarters based in Toronto, Canada. The franchise first began franchising in 2009, offering entrepreneurs the opportunity to join the booming beauty industry by delivering flawless blowouts in a luxurious and convenient setting.

At Blo Blow Dry Bar, customers can enjoy a range of blowout styles, from sleek and straight to voluminous curls, all expertly executed by their skilled team of stylists known as "Bloers."What sets Blo apart from its competitors is its singular focus on blowouts, allowing them to perfect this specialized service and offer a consistent and exceptional experience to clients. With a welcoming and stylish atmosphere, Blo offers more than just a beauty service; it provides a complete pampering experience, making clients feel confident and glamorous with every visit.

Initial Franchise Fee

A lump sum fee of $45,000 is paid when signing the Franchise Agreement, covering expenses for assistance, services, training, and professional fees.

Royalty Fee

A monthly fee equal to six percent (6%) of Gross Sales for the previous calendar month, supporting the franchisor's ongoing services and brand maintenance.

Advertising Fund Contribution

The greater of 2% of Gross Sales or $250 each month, contributed towards collective advertising efforts for the franchise network.

Brand Maintenance Fee

Currently $150 per month, this fee covers social media, web, public relations, best practices coaching, and corporate direction for event planning and management.

Technology Fee

Currently, $50 per month, covering costs associated with the development, maintenance, and licensing of technology and software programs used in the franchise.

Local Advertising

The greater of $1,500 or 1% of Gross Sales per month, allocated for local advertising initiatives.

Annual Meeting/Convention Fee

A per-person fee, currently between $300 to $400, for mandatory annual meetings or conventions, excluding travel and lodging expenses.

The training provided by the "Blo Blow Dry" franchisor is comprehensive and includes various components to ensure franchisees are well-equipped to operate their franchised business. Here's an overview of the training program:

Initial Training Program

• Franchisees must attend and complete a designated initial training program, which covers business and administrative aspects of operating a Blo Blow Dry Bar franchise.
• The training includes sales and marketing methods, financial controls, maintenance of quality standards, customer service techniques, record-keeping, and reporting procedures.
• Part of the training may be conducted remotely through technology platforms.

Additional Training and Assistance

• Franchisees can request additional assistance or training at their franchised business location.
• The franchisor may charge a training fee for this additional assistance, plus other related expenses like travel, lodging, and meals for trainers.

First-Year Coaching Program

• Franchisees must participate in a "first-year coaching program" during the twelve months following the opening of their franchised business.
• The franchisor may also provide ongoing, remedial, or refresher on-site training programs, which could be mandatory for the franchisee, the General Manager, or other employees.

The franchisor provides franchisees with a "Protected Territory," where they agree not to establish competing businesses. This territory is defined geographically and may change with market dynamics. Despite this protection, the franchisor can sell proprietary products within the territory via online and other channels.

Franchisees must seek approval for marketing outside their territory and may offer specific services beyond it, following franchisor's rules. The franchisor also reserves the right to operate in "Special Venues" within these territories. Franchisees should expect potential competition from other franchisees and company-owned outlets.

Blo Blow Dry does not allow for passive investment. If the franchise is owned by a corporate entity, the principals of the entity must be actively involved in the daily operation of the Franchised Business. The designated manager does not need to have an ownership interest but must be actively involved in the business's daily operations.