Blink Fitness Franchise Costs, Fees & Owner Salary (2023)









April 11, 2024


Blink Fitness

a franchise?

Blink Fitness

Headquartered in New York, Blink Fitness is an American gym franchise owned and managed by Equinox Holdings, Inc.

The fitness company was founded in 2011 by Stephen Ross and has been at the forefront of the competitive fitness industry with its unique approach to exercise. 

The brand aims to make fitness enthusiasts appreciate the positive feelings they get from training. 

The chain provides simple workout menus, state-of-the-art strength training and cardio equipment with affordable services. 

Blink Fitness puts mood above physical benefits and has been franchising since 2015.

Today, the gym franchise has over 107 gyms worldwide, with 96 franchises in the USA. 

How many

Blink Fitness


are there?

In 2022, there were
outlets in
the United
States, of which
are franchises, and
are corporate-owned.

What are the

Blink Fitness



Advertising fee


Initial Franchise Fee

You must pay an initial franchise fee of $10,000 upon the execution of the agreement. This fee is non-refundable.

Royalty Fee

Franchisees are required to pay a royalty fee on or before a specified day of each month. This royalty fee is equivalent to5% of the Gross Sales of the Gym. The first payment of this royalty is due on the specified day of the month following the month during which the gym first opens for business.

Marketing Fee

Franchisees generally must spend at least 7% of the Gym’s Gross Sales each calendar year on approved marketing materials and other approved advertising, marketing, and promotional programs for the Gym.

Out of this, up to 1% of the Gym’s Gross Sales will be administered by Blink Fitness on digital marketing. This 1% is payable by the tenth day of each month based on the Gym’s Gross Sales from the previous month.

Note: The fees presented here can be found in the Item 5 of the Franchise Disclosure Document. For a complete list of all the fees borne by the franchisee, please consult the Franchise Disclosure Document.

How much does

it cost

to start a

Blink Fitness


It costs between
to start a
Blink Fitness
Type of Expenditure Amount
Initial Franchise Fee(1) $10,000
Training(2) $2,000 to $20,000
Presale Marketing Budget(3) $45,000 to $120,000
Rent, security deposit, and other real estate services and costs(4) See Note 3
Leasehold Improvements: Design Professionals; Project Consultants; Government Fees; General Contractor; OwnerSupplied Materials; and A/V and Security Systems(5) $277,000 to $1,750,000
Deposits, leases, and other down payments for fitness equipment, fixtures, and other fixed assets(6) $125,000 to $175,000
Opening inventory and supplies(7) $20,000 to $35,000
Computer hardware and software(8) $35,000 to $50,000
Technology and Support Services Fee(9) $1,800 to $3,600
Professional fees(10) $3,000 to $10,000
Insurance deposits $0 to $10,500
Additional funds – 3 months(11) $100,000 to $150,000
TOTAL ESTIMATED INITIAL INVESTMENT (excluding real estate costs)(12) $618,800 to $2,334,100

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.


Blink Fitness



to its


Blink Fitness

Initial Orientation and Training

This program may include training at their designated training facility or through a web-based platform. While the initial orientation and training programs are provided at no additional fee, you will be responsible for the compensation, travel, and living expenses of the Operating Principal and Club Manager during orientation and training.

Opening Support

Upon successful completion of the initial training program and during the Gym’s initial opening period, the franchise will provide up to five (5) days of local in-market training for supervisory employees and opening support for the Gym.

Additional Training

If your Operating Principal or the Club Manager fails to complete the initial training program to the franchise's satisfaction, or if they determine after an inspection that additional training is necessary because the Gym is not operating according to Brand Standards, they may require that he or she attend additional training sessions. You will also be responsible for the attendees’ compensation and travel and living expenses during training.

Ongoing and Supplemental Training

The franchise may require your Operating Principal and/or the Club Manager to attend and satisfactorily complete various training courses, programs, and conventions offered periodically by them or by third parties.


Blink Fitness




The franchise does provide territory protection to its franchisees, ensuring that no other Blink Fitness Gym operates within the designated Protected Area of an existing franchisee.

Can a

Blink Fitness


be run as

a passive


The franchise cannot be run purely as a passive investment, as active participation and oversight are required.

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