Biggby Coffee Franchise Costs, Fees & Owner Salary (2023)









May 2, 2024


Biggby Coffee

a franchise?

Biggby Coffee

Biggby Coffee, founded in 1994, embarked on its franchising journey in 1999. Based in East Lansing, Michigan, this coffee shop chain has carved a niche for itself in the crowded coffee market with its unique approach to community and customer service.

Biggby's offerings extend beyond just coffee to include a wide range of espresso-based beverages, teas, smoothies, and an assortment of baked goods, aligning with its mission to create a cozy and welcoming environment for its patrons.

The franchise is distinguished by its comprehensive training program for franchisees, conducted in East Lansing, Michigan, and possibly through virtual components. This program is designed to cover all necessary aspects of running a successful coffee shop, ensuring franchisees are well-equipped to meet Biggby's standards for quality and service.

Biggby Coffee's culture is deeply rooted in fostering community connections, with each store serving as a local gathering place where customers can enjoy high-quality beverages in a friendly atmosphere.

How many

Biggby Coffee


are there?

In 2022, there were
outlets in
the United
States, of which
are franchises, and
are corporate-owned.

What are the

Biggby Coffee



Advertising fee


Initial Franchise Fee ($25,000 - $30,000)The initial franchise fee is payable upon signing the franchise agreement. This fee is non-refundable and is earned by the company upon payment.

Royalty (6% of Gross Sales)Franchisees are obligated to pay a royalty fee based on a percentage of their Gross Sales. This fee is used to cover the ongoing support and services provided by the franchisor.

Advertising (6% of Gross Sales)

  • Franchisees contribute to the BIGGBY COFFEE Advertising Fund, which is up to 3% of Gross Sales.
  • Additionally, they are required to allocate a specified amount, up to 3% of Gross Sales, for local market advertising. This ensures brand visibility and promotion in their respective territories.
  • Franchisees must also spend, on a monthly basis, for advertising in their local market, an amount specified by the company not to exceed 3% of the Gross Sales of the Franchise Business.

Note: The fees presented here can be found in the Item 5 of the Franchise Disclosure Document. For a complete list of all the fees borne by the franchisee, please consult the Franchise Disclosure Document.

How much does

it cost

to start a

Biggby Coffee


It costs between
to start a
Biggby Coffee

Considering a coffee franchise? BIGGBY® COFFEE offers two main options: the "Whitebox Leasehold Location" and the "Modular Location".

The "Whitebox Leasehold Location" is ideal for settings like strip malls and has an estimated investment between $246,305 and $564,626. For those interested in a pre-fabricated setup with a drive-through, the "Modular Location" is a great choice, with costs ranging from $365,140 to $746,203.

For a detailed breakdown of these investments, refer to the table provided below (for Whitebox Leasehold Location). They cover everything from franchise fees to equipment costs, giving you a clear financial picture.

Type of Expenditure Amount
Initial Franchise Fee $20,000
Real Property Rental $2,305 - $21,326
Leasehold Improvements $135,000 - $290,000
Equipment, Furniture and Decor $48,000 - $82,000
Drive-Through Equipment $0 - $16,500
Blueprints, Plans and Permits $5,500 - $34,800
Signage (Interior/Exterior) $4,000 - $18,000
Initial Inventory $9,000 - $14,000
Insurance (General Liability, Property and Workers Compensation) $3,500 - $4,500
Utility Expense $500 - $4,000
License Permits and Other $1,000 - $2,500
Initial Advertising and Grand Opening Promotions $9,500
Miscellaneous Travel and Living Expenses for Training $500 - $5,000
Organizational Expenses $2,000 - $2,500
Additional Funds - 3 months $5,000 - $40,000
Total Estimated Initial Investment $246,305 - $564,626

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.


Biggby Coffee



to its


Biggby Coffee

When considering a franchise opportunity with Biggby Coffee, potential franchisees can expect a comprehensive training program to ensure they are well-prepared to operate their franchise business. Here's a breakdown of the training provided:

Training Overview:

  • Biggby Coffee offers an initial training program designed to train franchisees in all aspects of operating their franchise business.
  • The training program is recommended to be completed within 30 to 45 days of opening the franchise business.
  • The training materials include manuals, quizzes, and homework sheets.
  1. New Barista Training: This is the foundational training for those who will be making the coffee and interacting with customers.
  2. On the Job Training: This hands-on training covers various roles, from Shotpuller to Milksteamer to Cashier, ensuring that franchisees and their teams are adept at every position in the store.
  3. Manager in Training Course: This is a specialized course for those who will be taking on managerial responsibilities in the franchise.


Biggby Coffee




Franchisees are required to operate their Biggby Coffee franchise business only from a specific location, which is designated in the Franchise Agreement.

This location must be approved by the franchisor, and franchisees cannot change their location without obtaining the franchisor's approval. The criteria for approving a new location are consistent with those considered for the initial location.

This means that while franchisees have a specific location to operate, they do not have a broader exclusive territory. Their operations are confined to the designated and approved locations.

Can a

Biggby Coffee


be run as

a passive


Biggby Coffee necessitates that the franchise business always be under the direct supervision of a manager, referred to as the "Designated Manager." This Designated Manager is expected to be personally responsible for the franchise business at all times.

They should be actively involved, especially on the floor of the franchise business, working a position behind the espresso bar for a minimum of six hours a day, five days a week.

If this is the franchisee's first store with Biggby Coffee, and depending on their prior business experience, one of the designated persons, known as the "Principal," may need to serve as the Designated Manager for up to one year after the start of operations.

If the franchisee or the Principal decides not to be the Designated Manager continuously, they must appoint a full-time, on-premises manager approved by Biggby Coffee to serve in that capacity.

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