Auto-Lab Complete Car Care Franchise Costs, Fees & Owner Salary (2023)

Auto-Lab Complete Car Care is a reputable franchise that specializes in providing comprehensive automotive maintenance and repair services. Founded in 1989, this franchise has its headquarters in Plymouth, Michigan, and has since become a trusted name in the automotive service industry. Auto-Lab began offering franchising opportunities in 1992, allowing entrepreneurs to be part of a brand known for its commitment to vehicle care excellence.

At Auto-Lab Complete Car Care, customers can access a wide range of automotive services, including diagnostics, oil changes, brake repairs, engine and transmission services, and more. What sets Auto-Lab apart from its competitors is its dedication to delivering professional and reliable automotive solutions backed by state-of-the-art technology and certified technicians. The franchise places a strong emphasis on customer satisfaction, transparent pricing, and timely service, aiming to build long-term relationships with vehicle owners.

Initial franchise fee

The initial franchise fee for an Auto-Lab franchise is determined based on the specific type of franchise setup. For a new single unit, the fee ranges from $13,750 to $27,500. In the case of converting an existing business to an Auto-Lab franchise, the fee is set at $19,500. For those opening additional franchises or serving as Area Developers, the fee is reduced to $13,750. These fees are required to be paid upon signing the Franchise Agreement and are non-refundable.

Advertising Fees

This fee involves up to 3% of Gross Sales for regional or national advertising purposes. While currently not in practice, it represents a potential financial obligation for franchisees should the franchisor choose to exercise this right.

Additional Training/Assistance Fee

Franchisees can request additional assistance or training at a rate of $600 per day per assistant, plus any out-of-pocket expenses. This fee reflects the cost of specialized support and is subject to change based on the franchisor's discretion.

Audit Fee

In instances where an audit is necessary, franchisees are expected to bear the cost, which ranges from $2,500 to $5,000. This fee, payable to the franchisor, is non-refundable and is an essential consideration for financial planning.

Targeted Marketing Fee

Franchisees are required to pay a monthly fee for targeted internet advertising and marketing, starting at $100 and potentially rising to $500. This fee is a fixed cost for promoting the franchise online and is not subject to refunds.

Royalty Fee

A significant ongoing financial commitment for franchisees is the royalty fee, which amounts to 6% of the weekly Gross Sales. This recurring fee is a fundamental aspect of the franchise's operating expenses.

The training provided by the franchisor focuses on key aspects of franchise operation and includes:

1. Initial Training Program: Up to 30 days of instruction covering customer sales, service techniques, and diagnostic auto repair and maintenance business operations, including trade secrets.
2. Additional Assistance: Offered upon request after the initial training, covering specific operational needs.
3. Ongoing Support: This includes franchisor visits for assistance and compliance audits.
4. Refresher Courses and Seminars: Periodic updates and additional training are offered to franchisees.
5. Employee Training Responsibility: Franchise owners are responsible for their employees' training and operational management.
6. Pre-Training Preparation: Franchisees must complete pre-training materials before attending the initial program.
7. Comprehensive Training Areas: The program includes both classroom and on-the-job training in various operational aspects like the Auto-Lab Business Management System and business administration.

The franchisor offers franchisees territory protection with their assigned Designated Area, ensuring some exclusivity. However, this is moderated by the franchisor's rights to operate other non-competing businesses in the same area and to serve national, regional, and institutional accounts within the franchisee's territory. 

Additionally, franchisees are subject to a non-competition clause, restricting them from conducting competing business activities in their territory, thereby safeguarding the franchisor’s interests and brand integrity.

The franchisor emphasizes active participation and management in the franchise operations. This could be either by the franchisee themselves or by a designated manager well-versed in the franchisor's methods and practices.