Anytime Fitness Franchise Costs, Fees & Owner Salary (2023)









May 2, 2024


Anytime Fitness

a franchise?

Anytime Fitness

Anytime Fitness is an American fitness franchise that operates health and fitness clubs 24 hours a day, 365 days a year.

The franchise was founded in 2002 in Cambridge, Minnesota, by Chuck Runyon, Dave Mortenson, and Jeff Klinger. It is a subsidiary of Self-esteem Brands and is headquartered in Woodbury, Minnesota.

Anytime Fitness operates gym fitness centers offering convenient access and one-on-one, small-group, and large-group training and coaching services.

The chain began franchising in 2002 and currently has over 4,700 gyms in 50 US states and over 50 countries globally.

How many

Anytime Fitness


are there?

In 2022, there were
outlets in
the United
States, of which
are franchises, and
are corporate-owned.

What are the

Anytime Fitness



Royalty fee

$647 to $699 per center per month

Advertising fee


Initial Franchise Fee

The Initial Franchise Fee is a nonrefundable fee paid upon the execution of the franchise Agreement. The exact amount of this fee is set forth in the Rider attached to the Franchise Agreement.

Royalty Fee (Monthly Fee)

Franchisees are required to pay a Monthly Fee, which serves as the royalty payment. The Monthly Fee for the franchisee's center will initially be $699 per month if the franchisee, directly or through their affiliates, owns and operates one to nine Anytime Fitness Centers.

It's worth noting that while the franchise currently charges a fixed Monthly Fee, they reserve the right to replace this fixed fee with a percentage-based monthly royalty on all gross revenue, including personal training revenue and point of sale revenue, given 30 days' notice.

Marketing Fee (General Advertising Fee)

Franchisees are obligated to contribute to the General Advertising and Marketing Fund. The contribution amounts are as follows:

  • $600 per month for a standard Anytime Fitness Center.
  • $300 per month for an Anytime Fitness Express Market center.

The franchise reserves the right to increase the General Advertising and Marketing Fund Contribution upon 60 days' written notice. However, it will not exceed the greater of $600 per month (or $300 for Anytime Fitness Express Markets) or 2% of Gross Revenue.

Note: The fees presented here can be found in the Item 5 of the Franchise Disclosure Document. For a complete list of all the fees borne by the franchisee, please consult the Franchise Disclosure Document.

How much does

it cost

to start a

Anytime Fitness


It costs between
to start a
Anytime Fitness
Type of Expenditure Anytime Fitness Low Anytime Fitness High Anytime Fitness Express Market Low Anytime Fitness Express Market High
Initial Franchise/Development Fee $42,500 $42,500 $25,000 $25,000
Travel and Training Expenses $1,500 $1,875 $1,500 $1,875
Leasehold Improvements $113,680 $505,267 $121,002 $370,107
3 Months’ Rent + Security Deposit $29,507 $47,948 $5,250 $14,000
Construction Management Fees $0 $13,500 $0 $13,500
Architect/Design Fees $12,200 $19,850 $10,000 $12,200
Fitness Equipment $132,575 $152,893 $104,390 $132,575
Technology Equipment Package $32,118 $36,424 $34,888 $34,888
Supplies $3,500 $3,800 $3,000 $3,200
Interior & Exterior Signs $26,066 $38,823 $25,000 $26,066
Miscellaneous Opening Costs $9,333 $15,894 $8,440 $10,970
Pre-Sale/Grand Opening Advertising $11,000 $23,000 $5,000 $5,000
Insurance/Bond $2,900 $3,450 $2,700 $2,900
Furniture & Fixtures $11,562 $17,262 $11,000 $12,000
Additional Funds – 3 Months $46,111 $47,611 $31,796 $33,296
Total $474,552 $970,097 $388,966 $697,577

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.


Anytime Fitness



to its


Anytime Fitness

Initial Training

This training program includes instruction on basic operating skills and other topics selected by the franchisor. The training generally consists of self-paced online learning courses and assessment tools, followed by approximately three (3) days of classroom training conducted in a virtual format or at the corporate offices. This is then followed by a two (2) to five (5) day in-person job shadowing training experience held at a location designated by the franchisor.

Vitals Training

The Vitals program typically includes about 12 to 16 hours of training in business leadership and operations, marketing, prospecting, customer service, system-wide initiatives, and general business practice coaching.

This program is offered about 8 to 10 times each year and may be presented in a virtual format, in-person in various regions at a hotel, or at the corporate offices in Woodbury, Minnesota.

Coaching Suite Training

This training is included as part of the initial training program. Attendance is required by at least one of the Principal Owners before implementing the Coaching Suite at the Anytime Fitness center.

The Coaching Suite assists franchisees with implementing a training program that may include personal training, small group training, large group training, nutrition, and recovery coaching. These services can be provided to members in person or in a virtual format approved by the franchisor.


Anytime Fitness




Anytime Fitness does provide territory protection to its franchisees, ensuring that no other Anytime Fitness center is located within a franchisee's designated protected territory.

Can a

Anytime Fitness


be run as

a passive


While the franchisee is not required to personally oversee the operations, there are specific guidelines and requirements for appointing someone else to manage the day-to-day operations. Therefore, it may not be entirely passive, especially given the oversight and training requirements.

Related Posts