Anytime Fitness Franchise Costs, Fees & Owner Salary (2023)

Initial Franchise Fee

The Initial Franchise Fee is a nonrefundable fee paid upon the execution of the franchise Agreement. The exact amount of this fee is set forth in the Rider attached to the Franchise Agreement.

Royalty Fee (Monthly Fee)

Franchisees are required to pay a Monthly Fee, which serves as the royalty payment. The Monthly Fee for the franchisee's center will initially be $699 per month if the franchisee, directly or through their affiliates, owns and operates one to nine Anytime Fitness Centers.

It's worth noting that while the franchise currently charges a fixed Monthly Fee, they reserve the right to replace this fixed fee with a percentage-based monthly royalty on all gross revenue, including personal training revenue and point of sale revenue, given 30 days' notice.

Marketing Fee (General Advertising Fee)

Franchisees are obligated to contribute to the General Advertising and Marketing Fund. The contribution amounts are as follows:

• $600 per month for a standard Anytime Fitness Center.
• $300 per month for an Anytime Fitness Express Market center.

The franchise reserves the right to increase the General Advertising and Marketing Fund Contribution upon 60 days' written notice. However, it will not exceed the greater of $600 per month (or $300 for Anytime Fitness Express Markets) or 2% of Gross Revenue.

Initial Training‍

This training program includes instruction on basic operating skills and other topics selected by the franchisor. The training generally consists of self-paced online learning courses and assessment tools, followed by approximately three (3) days of classroom training conducted in a virtual format or at the corporate offices. This is then followed by a two (2) to five (5) day in-person job shadowing training experience held at a location designated by the franchisor.

Vitals Training‍

The Vitals program typically includes about 12 to 16 hours of training in business leadership and operations, marketing, prospecting, customer service, system-wide initiatives, and general business practice coaching.

This program is offered about 8 to 10 times each year and may be presented in a virtual format, in-person in various regions at a hotel, or at the corporate offices in Woodbury, Minnesota.

Coaching Suite Training‍

This training is included as part of the initial training program. Attendance is required by at least one of the Principal Owners before implementing the Coaching Suite at the Anytime Fitness center.

The Coaching Suite assists franchisees with implementing a training program that may include personal training, small group training, large group training, nutrition, and recovery coaching. These services can be provided to members in person or in a virtual format approved by the franchisor.

Anytime Fitness does provide territory protection to its franchisees, ensuring that no other Anytime Fitness center is located within a franchisee's designated protected territory.

While the franchisee is not required to personally oversee the operations, there are specific guidelines and requirements for appointing someone else to manage the day-to-day operations. Therefore, it may not be entirely passive, especially given the oversight and training requirements.