Amazing Lash Studio Franchise Costs, Fees & Owner Salary (2023)

Amazing Lash Studio, founded in 2010 and beginning its franchising operations in 2013, has significantly impacted the beauty industry, specifically in the realm of semi-permanent eyelash extensions. The brand, which has its headquarters in Denver, Colorado, is a member of the WellBiz family of brands.

The franchise's core mission is to provide luxury eyelash extension services within a contemporary studio environment. This approach has not only made eyelash extension services more widely accessible and affordable but has also positioned Amazing Lash Studio as a leader in this niche market. Their dedication to innovation and providing support has been key to their growth and influence in the beauty industry​​​​.

Initial Franchise Fee

The initial franchise fee is $50,000, payable as a lump sum.

Transfer Fee

In case of a transfer of ownership, a transfer fee is applicable, which is 50% of the current initial franchise fee or $2,500 for transfers of less than 10% ownership interest.

Local Advertising Fee

A minimum fee of $2,000 per month is required for local advertising.

Software Set-Up Fee and Gift Card Program Set-Up Fee

A software set-up fee of $499 and a national Gift Card program set-up fee of $75 are required.

Default Fee

In case of a default notice, a fee ranging from $250 to $2,500 is applicable.

The franchisor provides a detailed training program to its franchisees: 

Training Program for New Franchisees and Managers

• Franchisees, their Operating Partners, or Designated Managers are required to attend the franchisor's Training Program.
• The Training Program may be provided at a certified Franchisee Training Studio, the Colorado Support Center, or another location designated by the franchisor, and can also be offered virtually.
• The training fee is currently $500 per attendee, plus costs.
• Additional employees may attend if space allows, with a training fee applicable for each additional individual.
• If a franchisee fails to satisfactorily complete the Training Program, remedial training is required, and the franchisee may be charged the current training fee for this remedial training.

‍Manager Training Program

• The franchisor may offer a Manager Training Program for Operating Partners or Designated Managers, with a current training fee of $500 per day per attendee, plus costs.
• Attendance and completion of this program are currently not mandatory but may be required in the future.

Amazing Lash offer territory protection to its franchisees. Franchisees are granted a "Protected Area," typically a 1.5-mile radius from their studio. Within this area, the franchisor agrees not to establish or authorize new studios. However, the franchise granted is non-exclusive outside this Protected Area, allowing the franchisor to open other businesses or studios beyond it.

Additionally, the franchisor reserves rights in specific Captive Market Locations, such as airports or universities, even within the Protected Area. Despite the territorial protection, the franchisor may compete in the franchisee's territory through various channels or with different brands. Also, franchisees are restricted from selling via alternative channels like the internet, ensuring the exclusivity of physical sales within their territory.

The Amazing Lash franchise agreement emphasizes active participation from franchise owners, requiring an individual with a significant ownership interest to be involved in the operation of the franchise. If the franchise agreement is signed by a legal business entity, an individual with at least a 25% ownership and voting interest must be designated as the "Operating Partner".

This operating Partner must be approved by the franchisor.The Operating Partner is typically expected to take an active role in the management and operation of the franchise. The franchise agreement may contain restrictions on transferring the franchise or operating the business in a manner that does not align with the franchisor's standards and expectations.