Amazing Lash Studio Franchise Costs, Fees & Owner Salary (2023)









April 11, 2024


Amazing Lash Studio

a franchise?

Amazing Lash Studio

Amazing Lash Studio, founded in 2010 and beginning its franchising operations in 2013, has significantly impacted the beauty industry, specifically in the realm of semi-permanent eyelash extensions. The brand, which has its headquarters in Denver, Colorado, is a member of the WellBiz family of brands.

The franchise's core mission is to provide luxury eyelash extension services within a contemporary studio environment. This approach has not only made eyelash extension services more widely accessible and affordable but has also positioned Amazing Lash Studio as a leader in this niche market. Their dedication to innovation and providing support has been key to their growth and influence in the beauty industry​​​​.

How many

Amazing Lash Studio


are there?

In 2022, there were
outlets in
the United
States, of which
are franchises, and
are corporate-owned.

What are the

Amazing Lash Studio



Advertising fee


Initial Franchise Fee

The initial franchise fee is $50,000, payable as a lump sum.

Transfer Fee

In case of a transfer of ownership, a transfer fee is applicable, which is 50% of the current initial franchise fee or $2,500 for transfers of less than 10% ownership interest.

Local Advertising Fee

A minimum fee of $2,000 per month is required for local advertising.

Software Set-Up Fee and Gift Card Program Set-Up Fee

A software set-up fee of $499 and a national Gift Card program set-up fee of $75 are required.

Default Fee

In case of a default notice, a fee ranging from $250 to $2,500 is applicable.

Note: The fees presented here can be found in the Item 5 of the Franchise Disclosure Document. For a complete list of all the fees borne by the franchisee, please consult the Franchise Disclosure Document.

How much does

it cost

to start a

Amazing Lash Studio


It costs between
to start a
Amazing Lash Studio
Type of Expenditure Amount
Initial Franchise Fee $50,000
Real Property, Utility, Security, and Other Deposits $3,395 - $14,028
Leasehold Improvements $138,745 - $163,889
Cabinetry & Millwork $19,125 - $25,000
Initial Service & Retail Supplies Inventory $15,565 - $27,697
Furniture, D\u00e9cor, Lighting & Other Equipment $20,576 - $23,230
Initial Software Set-Up and Technology Fees $1,774
Computer System and Other A/V Technology $24,903
Training Program Costs $3,500 - $4,500
Architect, Engineer, Drawings $12,600
Grand Opening Spend Requirement $15,000
Signage $6,426 - $10,000
Office and Business Supplies $3,300 - $5,000
Business Licenses & Permits $1,000 - $11,429
Insurance (Initial 20% Payment) $1,177
Professional Fees $1,800 - $12,300
Additional Funds (3 months) $10,000 - $30,700

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.


Amazing Lash Studio



to its


Amazing Lash Studio

The franchisor provides a detailed training program to its franchisees: 

Training Program for New Franchisees and Managers

  • Franchisees, their Operating Partners, or Designated Managers are required to attend the franchisor's Training Program.
  • The Training Program may be provided at a certified Franchisee Training Studio, the Colorado Support Center, or another location designated by the franchisor, and can also be offered virtually.
  • The training fee is currently $500 per attendee, plus costs.
  • Additional employees may attend if space allows, with a training fee applicable for each additional individual.
  • If a franchisee fails to satisfactorily complete the Training Program, remedial training is required, and the franchisee may be charged the current training fee for this remedial training.

Manager Training Program

  • The franchisor may offer a Manager Training Program for Operating Partners or Designated Managers, with a current training fee of $500 per day per attendee, plus costs.
  • Attendance and completion of this program are currently not mandatory but may be required in the future.


Amazing Lash Studio




Amazing Lash offer territory protection to its franchisees. Franchisees are granted a "Protected Area," typically a 1.5-mile radius from their studio. Within this area, the franchisor agrees not to establish or authorize new studios. However, the franchise granted is non-exclusive outside this Protected Area, allowing the franchisor to open other businesses or studios beyond it.

Additionally, the franchisor reserves rights in specific Captive Market Locations, such as airports or universities, even within the Protected Area. Despite the territorial protection, the franchisor may compete in the franchisee's territory through various channels or with different brands. Also, franchisees are restricted from selling via alternative channels like the internet, ensuring the exclusivity of physical sales within their territory.

Can a

Amazing Lash Studio


be run as

a passive


The Amazing Lash franchise agreement emphasizes active participation from franchise owners, requiring an individual with a significant ownership interest to be involved in the operation of the franchise. If the franchise agreement is signed by a legal business entity, an individual with at least a 25% ownership and voting interest must be designated as the "Operating Partner".

This operating Partner must be approved by the franchisor.The Operating Partner is typically expected to take an active role in the management and operation of the franchise. The franchise agreement may contain restrictions on transferring the franchise or operating the business in a manner that does not align with the franchisor's standards and expectations.

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