Amazing Athletes Franchise Costs, Fees & Owner Salary (2023)









May 2, 2024


Amazing Athletes

a franchise?

Amazing Athletes

Amazing Athletes is an American educational fitness franchise program that helps children develop six key areas of motor development through the introduction of the fundamentals of 10 different sports.

The chain offers physical fitness programs and sports for developing children under the age of 12 to empower them by engaging their inner strengths and abilities.

Amazing Athletes was founded in 2002 by Glen and Janee Henderson to help children lead healthier, more confident, and happier lives. It is currently headquartered in New York.

Amazing Athletes began franchising in 2006 and currently has over 145 studios, with over 122 franchises in the US.

How many

Amazing Athletes


are there?

In 2022, there were
outlets in
the United
States, of which
are franchises, and
are corporate-owned.

What are the

Amazing Athletes



Advertising fee

2% to 7%

Initial Franchise Fee

The initial franchise fee for Amazing Athletes is $24,950. This fee grants the franchisee the right to operate a single Amazing Athletes franchise. If the franchisee chooses to finance a portion of this fee, they will be required to pay a certain sum upon the execution of the agreement and the remainder will be covered by a promissory note.

Royalty Fee

Franchisees are required to pay a monthly royalty fee. The royalty is calculated as 8% of Gross Revenues earned from services rendered at various venues like camps, summer camps, birthday parties, etc. For other services, the royalty is the greater of eight percent (8%) of Gross Revenues earned from services rendered within the franchisee's territory or a "Minimum Royalty" of $600 per month.

Note: The fees presented here can be found in the Item 5 of the Franchise Disclosure Document. For a complete list of all the fees borne by the franchisee, please consult the Franchise Disclosure Document.

How much does

it cost

to start a

Amazing Athletes


It costs between
to start a
Amazing Athletes
Type of Expenditure Estimated Amount Low - High
Initial Franchise Fee2 $35,000.00 - $40,000.00
Training Expenses $1,000 - $3,000
Optional Remote Training Fee (if needed) $0 - $3,000
Furniture, fixtures and equipment $0 - $500
Startup Kit and Initial Uniforms and Marketing Materials $4,700 - $7,000
Computer System $0 - $1,000
Technology Maintenance Fee $450 - $450
Insurance and Professional Services $1,500 - $3,500
Permits, Licenses and Certifications $0 - $1,500
Funds - 3 months $1,000 - $5,000
Total $43,650 - $64,950

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.


Amazing Athletes



to its


Amazing Athletes

Franchisee Training Program

Training may be held at a location specified by the franchisor or, at their discretion, may be provided via online webinar, live streaming, or other electronic means. The training for all programs consists of approximately 6 days of instruction, of which approximately 27.5 hours are classroom instruction, and 6 hours are on-the-job training.

Training Breakdown for the Basic Package

  • Kick off/Day 1: This includes topics like Mission Statement, Competition, Industry Overview, and Demos. It comprises 7 hours of classroom training and 2 hours of on-the-job training.
  • Day 2: This focuses on Curricula training, where franchisees learn movements used in the field and how to interact with children.

Additional Training for the AA Complete Program

If a franchisee purchases a franchise for the AA Complete Program, the training will include an additional day, "Day 6", which focuses on Curricula training for 2 hours of classroom and 2 hours of on-the-job training.


Amazing Athletes




Amazing Athletes does provide territory protection to its franchisees, ensuring that they have exclusive rights to operate within their designated Territory.

Can a

Amazing Athletes


be run as

a passive


Amazing Athletes franchise cannot be run purely as a passive investment, as it necessitates direct involvement in its daily operations by the franchisee or a designated Operating Principal.

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